The Block star’s huge $3.45m gamble

15 hours ago 1
Jonathan Chancellor

The Daily Telegraph

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The Block star Shelley Craft has just made her next $3.45m move.


The Block’s interior design guru, and serial house flipper, Shelley Craft, and her cameraman-turned real estate agent husband Christian Sergiacomi, have found their next Byron Bay project.

The couple have spent $3.45m on a home, marketed as having “future potential”.

Set on a 1010sq m block, the house internals occupy 257sq m of space, with three bedrooms, two living spaces, and two bathrooms.

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The Block’s Shelley Craft has bought again in Byron Bay. Picture: Supplied


The house, marketed as having “future potential”, has three bedrooms, two living spaces, and two bathrooms. Picture: Supplied


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They snapped it up within three weeks of its listing through Ray White agents Michael and Martine Gudgeon. Their marketing advised “with duplex or granny-flat potential, this property presents an exceptional opportunity to capitalise on one of Byron Bay’s most sought-after locations.”

The property last sold for $1.1m in 2010.

The Brisbane-born Craft has since 2011 been a fixture on the reality show The Block, which has meant regular trips to Melbourne. The next series is being filmed at Mt Eliza, on Victoria’s Mornington Peninsula. Craft, alongside co-host Scott Cam, is overseeing construction of five high-end homes.

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Shelley paid $3.45m


The home last changed hands for $1.1m in 2010.


It was 2016 when she moved to Byron Bay to escape the rat-race, having previously had a holiday home in Byron Bay.

The couple’s last successful flip was in Suffolk Park.

The couple had bought a 1990s-built Broken Head Rd property for $1.8m in 2022, before undertaking a full redesign and turning it into a Tuscan-inspired bungalow on a 2905sq m block.

The home, known as Pietra, was onsold for $6.5m in March last year with three bedrooms, plus a new swimming pool, outdoor shower, and infra-red sauna.

“We kept the original bones but had to lift the roof (literally) to bring in all that gorgeous natural light, channelling major Tuscan villa vibes,” Craft told her 111,000 Instagram followers.

The Block Scott Cam and Shelley Craft on The Block.


She said the result was a home that’s “timeless, elegant, and beautifully simple.”

They’ve previously built a home from scratch in Byron, nearer Belongil Beach, after paying $1.35m in 2017 on a 645 sqm block on the dress circle Childe Street.

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They then had Paul Uhlmann Architects and interior designer Jase Sullivan collaborate to build a modern five-bedroom home with a separate one-bedroom studio and pool.

It sold for $9m in 2022.

Shelley’s last flip was in Suffolk Park.


The couple retain their 2021 off the plan purchase in the recently completed Rockpool, Rainbow Bay building.

It was a $3.63m apartment designed and developed by architect turned developer Joe Ansett.

Craft, who turns 50 in June, presents The Ageing Project Podcast, interviewing more than 120 world-leading experts on ageing.

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