The best real estate software for 2024: 17 top picks for agents + teams

Zurple: Best overall for lead generation & nurturing

Starting at $149 per month

Zurple focuses on IDX lead generation websites and automated lead nurturing that changes based on a lead’s behavior on your website. While the initial investment might be higher than for other platforms, Zurple is a purpose-built tool that lets agents and teams generate, nurture and convert leads on autopilot.

When a lead starts to behave in ways that might signal they are closer to a transaction, Zurple sends them to a daily hot sheet, and this point, the agent can take over.

It’s important to note that Zurple is not designed to replace your CRM. Think of it as a way to ensure that every lead you actually pick up the phone to talk to is close to buying or selling a home.

Starting at $139 per month

Market Leader offers agents an affordable way to generate and nurture leads that they can upgrade as their business grows. Their entry-level Pro package starts at around $139 per month and includes a CRM, IDX website, and marketing center that includes direct mail marketing.

Lead add-ons include very affordable top-of-funnel social media leads through their Network Boost program — to highly qualified (and much pricier) buyer and seller leads.

We think Market Leader is a fantastic option for newer agents who don’t have the budget for more advanced lead generation and nurturing tools like Zurple, Ylopo or CINC.

Offrs: Best for predictive analytics

Starting at $399 per month

Offrs uses predictive analytics and AI to sift through reams of data to identify likely sellers before they hit other lead providers. Using their platform, you can easily target a zip code, neighborhood, or custom farm area. Once the leads are captured, Offrs uses RAIA, their AI-powered agent, to qualify and nurture them through text messages and emails.

While many lead generation and nurturing platforms have AI-powered nurturing tools these days, Offrs takes things a step further by offering a team of licensed ISAs to help you nurture and convert leads with a human touch. If you want to generate and nurture seller leads on autopilot, that’s an unbeatable combination — one we think is the future of real estate software.

Catalyze AI: Best for probate leads

Starting at $360 per month

Catalyze AI leverages predictive analytics and artificial intelligence to identify exclusive inheritance listing leads before they reach traditional lead providers. While they don’t provide any lead nurturing tools, we think the benefit of exclusive listing leads that are highly likely to sell more than makes up for it.

It’s also a fantastic value for agents who are willing to put in the time to learn the probate process. Highly motivated listing leads for properties valued over $1 million are just $15 per lead. Closing these leads might come with headaches, but just one closed deal will pay for a year of Catalyze AI.

CINC: Best overall website + CRM platform

Starting at $899 per month
 (pricing includes buyer leads)

Founded in 2011, CINC combines bleeding-edge paid lead generation and AI nurturing tools with some of the best training in the industry. More than just an IDX website with a basic CRM, CINC bills itself as a complete system that gives solo agents and teams all the tools they need to run their businesses—an assessment we agree with. The optional 3-line auto-dialer is a feature we hope more software companies add to their platforms in the future.

If you want to focus on paid leads, CINC is an obvious choice. Their hyperlocal ad targeting allows agents to generate leads from specific neighborhoods, school districts, and even home types.

Real Geeks: Best for solo agents

Starting at $299 per month

Real Geeks is one of the most popular and well-reviewed IDX website + CRM platforms for a good reason. It provides solo agents and small teams with all of the lead generation, nurturing, and marketing tools they need — starting at less than half the price of competitors like CINC or Boomtown. While Real Geeks’ entry-level Establish plan doesn’t include done-for-you lead generation or advanced AI features, it’s one of the best values in the industry.

Sierra Interactive: Best for small teams

Starting at $499.95 per month

Sierra Interactive is an all-in-one CRM and IDX website that uses a proprietary IDX integration to help small teams generate and nurture leads. Unlike other IDX websites who often use off-the-shelf IDX plugins, Sierra’s proprietary IDX is designed to rank your website on search engines. That means your website can generate free leads from search engines while you focus on giving your clients the service they deserve. The platform also comes with an integrated triple-line dialer and offers team management features to never let a lead (or a client) slip through the cracks.

Follow Up Boss: Best overall real estate CRM software

Starting at $58 per month

Follow Up Boss offers agents a perfect balance between advanced CRM features and affordable pricing. Their platform is far more robust than a “just get it done” CRM like LionDesk, but it is still affordable enough for almost all agents — something competitors like Top Producer, Market Leader and Propertybase can learn from.

You’ll get all the tools you’ll need to nurture leads and stay organized without paying for an IDX website you don’t need. How do they do it? In a word, integrations. Follow Up Boss is designed to work seamlessly with pretty much any other real estate software you have. Think of it as a scalpel while other companies are trying to sell you Swiss army knives.

LionDesk: Best for new agents

Starting at $25 per month

Starting at just $25 per month (when paid annually), LionDesk stands out for its commitment to enhancing and automating real estate relationships for agents at an affordable price point. It offers a balance of simplicity and functionality, providing essential tools without overcomplicating the user experience with extraneous features like an IDX website. With its focus on automated email and text message drip campaigns, transaction management, and basic organizational tools, it offers agents a simple tool that gets the job done — without breaking the bank.

Top Producer: Best value for money

Starting at $129 per month

Top Producer has come a long way from the clunky Windows 95-looking software it once was. Today, its CRM platform distinguishes itself with advanced lead generation and marketing features, streamlined and intuitive workflows, and a well-organized and well-designed user interface — all crucial attributes for a platform you’ll use for 4+ hours every day.

Top Producer’s newest features include AI-driven insights that help you get a 360-degree view of the contacts in your database and personalize your interactions. Along with MLS integration, there are helpful follow-up tools and solutions for automated social media lead generation and multi-channel, automated lead nurture.

Rechat. : Best for teams & brokerages

Similar price per seat to Salesforce – call for detailed pricing

Rechat just might be the first truly mobile-first CRM and marketing platform for teams and brokerages. Using the app, agents can quickly and easily create social media posts, send emails, fire off a CMA or advertise a listing — right from their phone. Forget speed to lead, Rechat offers speed to market. Crucial in an age where being first often means the difference between going viral and getting left behind. Rechat offers an almost gamified real estate CRM marketing and transaction management experience that will make Millennial and Zoomer agents feel right at home.

Starting at $45 per month

One of our favorite social media marketing platforms to come out in the last decade, Coffee & Contracts will make followers think you spend thousands of dollars a month on a marketing team. They provide up-to-the-minute, trendy and stylish templates for Instagram Posts, Reels, and Stories — including scripts and lead magnets written by top-producing agents.

It’s the perfect way to educate, delight, and build relationships with potential clients across your social media channels. What we really love about the Coffee & Contract marketing platform is its dedication to high-quality design and copywriting. Competitors like Agent Crate and Jigglar don’t even come close. While they don’t offer AI features (yet), the human touch in their design and marketing calendars truly stands out.

Pivo Real Estate: Best for video marketing

Pivo Real Estate uses AI to help agents create sleek, professional-looking videos for a fraction of the cost of hiring a videographer. Using just your smartphone, Pivo allows you to create 3D tours that give Matterport a run for its money. It also follows you around the room like a professional cameraman while you pitch homeowners or record walkthroughs for buyers. Even better, you have no monthly subscription fees to pay after purchasing their camera. Pivo’s bleeding-edge software is in the device itself. That means you’ll get as many professional 3D tours as you want with one less bill to pay every month — a win-win in our book.

Apply Design: Best for virtual staging

While they haven’t integrated AI (yet), Apply Design’s virtual staging software is an affordable and easy-to-use way to virtually stage your listings. We really love how they let you choose from common and trendy interior design styles to match the home’s style — without having to pay a professional stager hundreds of dollars. They also offer an astonishing 15-minute turnaround time for staged images. AI might be faster, but the quality is hit or miss (so far!), and that’s why Apply Design is still the best bang for your buck.

Likely.ai: Best for lead scoring

Starting at $89 per month with a free trial

Likely.ai uses its patented AI-powered Refresh engine to predict likely sellers in your database — so you know exactly who to contact and when. Instead of wasting time and money blasting out marketing materials to your entire database, Likely.ai allows you to focus on leads who are ready to sell. Think of it as Offrs for the hundreds of “cold” leads in your CRM. It can also predict distressed homeowners, and even update contact information for every lead in your database — saving you (or your admin) hours of tedious work each month. It’s ideal for agents and teams with big databases and limited resources to score them.

HouseCanary: Best for data-driven market valuations

Starting at free – $15 per report

HouseCanary stands out due to its innovative technology. It combines artificial intelligence (AI) and image recognition to provide actionable insights from extensive real estate data. It’s an ideal solution for those seeking AI-powered valuations and market trend data.It has quickly become a go-to valuation tool for real estate professionals.

Virtual Staging AI: Best for AI home staging

Starting at 46 cents per staged photo

Virtual Staging AI uses the latest AI image technology to virtually stage listings in minutes instead of days. Instead of struggling with finicky staging software or paying for virtual staging, their software lets you stage your listing (or any listing) with one click. While the image quality is not yet on par with high-end professional virtual stagers, it’s shockingly close and 95% cheaper. A win-win for budget-conscious listing agents or buyer’s agents who want to present options for their clients.

Editor’s note: Virtual Staging AI was recently acquired by ZIllow Group but is still available to purchase directly from Virtual Staging AI.