The best real estate apps for agents in 2025

1. Zillow Premier Agent

Best for: Generating and managing buyer leads
Monthly price: Free

Why we chose it: While roasting Zillow Premier Agent is a competitive sport for agents these days, even Zillow’s harshest critics can’t deny how useful their app is. It won’t replace your CRM, but for quick lead follow-up on the go, it’s hard to beat. The Premier Agent app gives you insight into what your leads are searching for and viewing on Zillow, basic lead assignment for teams and can even record your calls for your records or agent training. It’s also 100% free for Zillow Premier Agents.

Best features:

• Real-time lead alerts notify you instantly when prospects come in
• Receive relevant information like property details and contact data
• Lead readiness tracking helps you categorize potential clients
• Call recording tools to record and store client calls in your inbox
• Team tools to help you assign and oversee leads to other agents in your brokerage

2. Follow Up Boss

Best for: Lead nurturing and management
Monthly price: Free app; Follow Up Boss subscriptions begin at $58 per month

Why we chose it: The Follow Up Boss app offers all the features you need to nurture leads without overwhelming you with options. With more than 200 integrations with popular lead generation platforms, it’s the perfect app to stay organized and ensure you’re reaching the right leads with the right message at the right time. Follow Up Boss is one of the most popular CRMs in real estate for a good reason. Their app is a joy to use and offers busy agents access to almost all of the features they need to manage their leads and clients on the run.

Best features:

• Automatic lead management
• Integration with 200+ tools and lead sources
• Compatible with contacts, calendar inboxes and events on mobile apps
• Make and receive calls and texts (including group texts) with clients
• Pre-made action plans and time-saving email templates
• Website activity tracking to monitor your prospects’ behavior on your website and tailor your strategy accordingly

3. Pivo Real Estate

Best for: 3D tours and video production
Monthly price: Free with $399.99 purchase

Why we chose it: One of the most buzz-worthy real estate apps of 2025, Pivo Real Estate is the Matterport killer we’ve been waiting for. Pivo lets you create professional-quality 3D tour videos with your smartphone—without the monthly subscription fees. 

As if that weren’t enough, Pivo’s AI-powered video motion tracking is like having your own personal videographer. It follows you as you walk through a room, so you’ll always be the center of attention in your videos. It’s perfect for virtual tours, video calls, listing presentations and more.

Best features:

• High-quality 3D tours with no monthly subscription fee
• AI-powered motion tracking 
• Hands-free video calls 
• Floorplans 
• One-click social media posting

4. BombBomb

Best for: Adding video to email marketing
Monthly price: Starting at $33 per month

Why we chose it: BombBomb allows agents to record, send and track videos directly from popular email providers like Gmail and Outlook. Unlike traditional emails or texts, video emails from BombBomb let you build personal connections with leads quickly and easily. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

Best features:

• Custom-branded videos
• Unlimited videos & recording length
• Create and send videos from Gmail
• Email templates library 
• Can embed a call-to-action (CTA) in videos
• Screen & camera recording

5. Real Geeks

Best for: Client-facing app
Monthly price: Free app; Real Geeks subscription starts at $299 per month

Why we chose it: While their websites might not be as flashy as competitors like Luxury Presence, Real Geeks’ mobile app is a joy to use. It’s simple enough for most agents to learn quickly, but has enough features to keep team leaders and managing brokers happy.

Real Geeks also offers a client-facing app that buyers love. It helps agents and buyers stay on the same page using an app the agent has complete control over. With a 4.9 rating from more than 1,200 agents in the App Store, Real Geeks’ power users seem to agree with our assessment.

Best features:

• Easy communication tools help you call, email and text clients from within the app
• Pre-made email and text templates for efficient follow-ups
• Pre-schedule follow-up communications
• Advanced search options to help you find better-qualified leads
• Team collaboration tools: Share notes to keep your team’s agents and brokers in sync

6. Houzz

Best for: Finding contractors and interior designers
Monthly price: Free

Why we chose it: In today’s market, offering concierge-level services to your buyers is no longer optional. The Houzz app is an excellent tool to add to your suite of buyer services, helping you stand apart as a professional home-selling consultant — not just an order taker.

Whether you want to help your buyers visualize what an empty listing might look like furnished, help them find local contractors or get them excited about renovating a fixer-upper, Houzz can help.

Best features:

• Helps buyers visualize living in a home
• Assists clients in finding vetted contractors, architects and interior designers
• Design inspiration and advice from licensed professionals
• Collaboration tools to share design ideas with agents, family members, and other professionals

7. ChatGPT

Best for: Best overall AI app
Monthly price: Free

Why we chose it: While our recommendation will probably change ten seconds after this article is published, for now, at least, we think ChatGPT is the best AI app for real estate agents — and its nearest competitors are not even close.

Best features:

• Searches the web in real-time  
• AI-generated answers are detailed, relevant and lightning fast
• Answers contain less fluff than other LLMs (for now at least)
• Free to use, paid plan available for $20 per month

8. Lab Coat Agents Marketing Center

Best for: Social media and print marketing
Monthly price: $59 per month

Why we chose it: Lab Coat Agents Marketing Center is a social media and print marketing app that offers agents a crucial benefit over Canva. Instead of generic design templates, LCA Marketing Center’s templates are designed for agents by agents. The app allows you to quickly choose and edit design templates for social media, flyers, postcards and even signs and business cards — all from your phone.

Best features:

• Sleek, professionally-designed real estate marketing templates
• Easy-to-use in-app editor 
• Print-on-demand feature
• Custom templates available for teams and brokerages

9. Canva

Best for: Creating professional marketing materials
Monthly price: Free to $9.99 per month

Why we chose it: Founded by Australian entrepreneur Melanie Perkins in 2013, Canva is still the most popular marketing app for real estate agents for a good reason: Canva makes creating professional marketing materials easy.

Using their extensive library of free templates and AI-powered Magic Studio, Canva lets agents create everything from business cards to AI-generated videos for less than the price of a cup of coffee.

Best features:

• AI-generated designs and copy
• Brand kit lets you save branding assets like colors, logos, and fonts to use on multiple projects
• Extensive library of free graphic design and video templates
• Intuitive user interface makes design easy
• Create and edit videos and animations for social media
• One-click printing and social media scheduling

10. Capcut

Best for: Creating and editing social media videos
Monthly price: Free to $9.99 per month

Why we chose it: Capcut is a purpose-built social media video creation and editing app owned by the same company that owns TikTok. It offers a suite of useful video templates and tools for agents who want to keep up with the latest trends on TikTok and Instagram. In the free version, you’ll get basic editing capabilities along with trending stickers, effects, filters and auto-captions for generating subtitles. Power users will find a lot to like in the paid version, including new AI background removal, filters and motion tracking.

Best features:

• Dozens of trending video templates for TikTok
• AI-powered text to video
• AI-powered background removal
• Instagram Reels maker
• Automatically create multiple short-form videos from one long-form video

11. Curb Hero

Best for:  Open house sign-in & marketing
Monthly price: Free

Why we chose it: If you want a free open house sign-in app with advanced features, Curb Hero is not only your best option, it’s your only option. Unlike competing apps that charge $20+ per month, Curb Hero offers agents touchless QR code sign-in, customizable questions, marketing tools, lead verification and more for free.

Local mortgage brokers pay Curb Hero to display their name and contact information on your sign-in sheets as a “paired lender.” Already have a lender you love? Invite them to join Curb Hero.

Best features:

• Touchless QR code open house sign-in forms
• Customizable questions in the free version
• Verifies leads’ phone numbers and email
• AI-enhanced open house summary
• Integrations with 2,000+ CRMs

12. LandGlide

Best for:  Property line and parcel data
Monthly price: Free

Why we chose it: LandGlide is a must-download for agents working in land sales, rural or distressed investment properties or any niche where property lines can be a deciding factor for buyers. The app provides parcel and property boundary information on a detailed GPS map and can even tell you if the location you’re standing on is part of the property.

If you’re working with investors or hunting for distressed listings, LandGlide also provides the owner’s name, mailing address, assessed value, sale history and zoning information.

Best features:

• Instantly find property lines and parcel information
• Property ownership details, including name and mailing address
• GPS mapping feature shows parcel details for your exact location

13. Forewarn

Best for: Get real-time identity verification when meeting new clients for the first time
Monthly price: Requires a current FOREWARN® account (inquire for details)

Why we chose it: The Forewarn app provides agents with an easy way to screen leads to verify their identity and criminal background from their phone number. You also get their vehicle ownership, address history and financial data to add an extra layer of security on your next showing. If you’re working in remote areas or showing at night, Forewarn deserves a spot on your phone.

Many associations, including the Florida Realtors and the New York State Association of Realtors, offer free access to the Forewarn app as a membership benefit. Check with your broker to see if your association offers Forewarn to members.

Best features:

• Positively identify over 80% of prospects for safer engagements
• Conduct due diligence to learn if prospects have a criminal background before meeting them in person
• Verify current asset ownership and any financial risks

14. Agently

Best for: Real estate coaching & accountability
Monthly price: $59 per month for individual agents, $279 per month for teams & brokerages

Why we chose it: Agently is a real estate training, coaching and productivity app that helps teams stay accountable. Using the app, you can set custom goals for each agent on your team and Agently will deliver expert weekly coaching to help them reach them.

Solo agents can use Agently to access weekly coaching, set and track production goals, and even market their business and generate leads with the included social media templates and done-for-you social media ads.

Best features:

• Weekly coaching includes scripts & objection handlers
• Accountability and goal tracking for teams and solo agents
• AI-powered listing builder
• 1,000+ social media templates 
• Done-for-you social media ads