The 7 best real estate CRMs for every agent in 2025

Follow Up Boss: Best overall

Follow Up Boss (FUB) strikes the perfect balance between useful features and affordability. Unlike other CRMs loaded with unnecessary bells and whistles, Follow Up Boss provides over 250 integrations with popular real estate software. It serves as your central hub, allowing you to effortlessly manage your existing software and easily add new tools as your business grows. Think of it as an operating system for your real estate business.

Even without the integrations, Follow Up Boss offers powerful built-in features to help you get more done in less time. All plans include access to an extensive library of email and text templates created by the Follow Up Boss community, as well as sophisticated automations called Action Plans. Action Plans enable you to create custom campaigns that combine emails and scheduled tasks to deliver the right message to the right lead at the right time.

HotSheet: Best for new agents

If you’re a brand-new agent just looking for a bare-bones CRM to organize your leads, track your deals and referrals and schedule follow-ups and task reminders, HotSheet is hard to beat. There are, of course, significant limitations. But if you’re choosing between paying rent and shelling out $33 a month for Lone Wolf Relationships — our best budget CRM pick— HotSheet is better than no CRM, as long as you actually use it. There, I said it.

The drawbacks? You won’t get any texting or email marketing tools. Still, HotSheet offers an intuitive user interface (UI) and useful tools to segment and manage your contacts and leads, as well as schedule tasks and set follow-up reminders. Daily task reminders and direct integration with Gmail ensure you stay on task and prepared every day. You won’t get that from Excel!

Lone Wolf Relationships: Best budget-friendly option

Lone Wolf Relationships offers outstanding value for new and budget-conscious agents. It’s an intuitive and easy-to-use CRM that includes everything you need (and nothing you don’t) for half the price of Follow Up Boss. As its name suggests, Lone Wolf Relationships was designed from the ground up in 2024 to help agents build relationships more quickly and efficiently.

New and experienced agents alike will find a lot to love with Lone Wolf Relationships’ intuitive dashboards, AI-powered email writing assistant, pre-written email template library and its Automations tool that lets you create lead campaigns blending automated emails with scheduled tasks quickly and easily. Lone Wolf Relationships is an excellent choice if you want an affordable CRM built for real estate that just works, without the bells and whistles or a steep learning curve.

Top Producer: Best for experienced buyer agents

Top Producer is a powerful CRM designed to help you run your entire business — from first contact to transaction management — all in one easy-to-use platform. Designed primarily for buyer agents, Top Producer’s integrated dialer and text messaging tools, sophisticated drip campaign libraries, AI-powered email and text composer and hyperlocal market reports are ideal for working with buyers for the long haul.

Busy buyer agents rave about Top Producer’s direct MLS integration, a feature many CRMs don’t offer. It allows you to create and send property alerts, including price changes, as well as just-listed and just-sold updates, right from Top Producer — making you the local market expert. While Top Producer has integrations with popular real estate software, it also provides useful (and surprisingly affordable) upgrades, including an IDX website, buyer leads and predictive analytics seller leads.

Real Geeks: Best budget all-in-one CRM

Real Geeks is ideal for agents and teams seeking an affordable, sophisticated all-in-one CRM system to manage their entire lead workflow. It comes packed with automated tools to generate, nurture and close leads as well as manage your database more efficiently. It’s also an excellent value: All plans include two logins, allowing you to split the cost of the system with another agent for added savings.

Real Geeks offers ample automations for lead generation and nurturing. You can create email, text and video drip campaigns, nurture cold leads with their AI chatbot, send automated property alerts and market reports and even track your leads’ behavior on your website, triggering automated follow-ups. If you’re short on leads, use the built-in Facebook ads tool and home valuation landing pages to generate more.

CINC: Best for top producing agents and teams

CINC is an all-in-one real estate CRM platform ideal for top-producing buyer agents, listing agents and teams. The platform features a sophisticated CRM integrated with a lead capture IDX website that utilizes AI to attract, qualify and automatically nurture buyer and seller leads based on their behavior.

CINC’s Autotracks feature handles lead-nurturing automation. Using Autotracks, you can create sophisticated drip campaigns that include automated emails, texts and task reminders based on the lead’s behavior on your website. Although CINC is significantly more expensive than our other top picks, the monthly price includes buyer leads.

Wise Agent: Best for affordable marketing tools

Wise Agent packs in useful marketing features that other CRMs charge a premium for. Along with the standard contact management and lead-nurturing tools you get with most CRMs, Wise Agent provides additional tools to market your business and drive leads. Their ad creation tool allows you to create Facebook and Google ads with a single click and send them to the included landing page for conversion.

We also love Wise Agent’s content library. It comes filled with dozens of done-for-you marketing pieces you can quickly customize and send right from Wise Agent. You get everything from blog posts to postcards, saving you time and effort spent creating them on Canva. Wise Agent should be at the top of your list if you want to market your business from your CRM without spending a ton of money.

Unless you have a photographic memory, an IQ of 175, and work 8 days a week, a CRM will help you close more deals and make more money. Period. Even a bare-bones CRM like HotSheet will help you segment your leads and schedule follow-ups and tasks to reach them when they need you.

CRMs increase speed to lead, and more importantly, speed to service. When that hot new pocket listing lands on your desk, a CRM will tell you who might want to see it, even if you haven’t talked to them in years.

While we generally don’t recommend saving a few dollars a month by using a CRM not designed for real estate agents, our answer to this question remains the same as it was 10 years ago: even a subpar CRM is better than no CRM.

Generic sales CRMs, such as HubSpot or Pipedrive, may be inexpensive or even free, but as the old saying goes, you get what you pay for. While these CRMs might work in a pinch to keep you organized, you’ll need to upgrade to paid versions to get the basic features you’ll need for real estate.

For example, the $14 per month, entry-level plan for Pipedrive doesn’t even include basic email drip campaigns. For that, you’ll need to shell out an eye-watering $39 a month — that’s the same price as Lone Wolf Relationships, a full-featured real estate CRM that includes pre-built email and text drip campaigns.

The short answer? Maybe. If you’re on a team and they’re offering access to a high-end, third-party CRM platform like CINC, then it would be foolish to pass up the opportunity. Teams and brokerages often get significant discounts on software, so you’ll have access to expensive tools for free.

But if you’re working at a brokerage that uses an in-house CRM platform like KW Command, you might want to consider getting your own CRM.

Here’s why: if/when you switch brokerages, bringing your lead data to your new brokerage might be challenging. If you leave on bad terms, you might not get it at all. Purchasing your own real estate CRM, even a cheap one, allows you to own your leads and data.

Our take? AI certainly has the potential to revolutionize the CRM space, but as of this update, we’re still not convinced. Unless we’re talking predictive analytics, AI features like Chatbots and writing assistants are helpful but not game changers for CRMs—yet.

That said, older real estate CRM software companies have an unfair advantage. They can use millions of (or even tens of millions) of historical data points from buyers and sellers interacting with their CRM as training data for their AI.