Choosing the right builder can be tricky; however, selecting the right one will ensure your home-building journey feels like a collaboration, rather than a transaction.
With the building industry steadily returning to normalcy after the challenges of Covid, it’s clear that homebuyers today overwhelmingly seek reliability and trust in their builders.
Nearly one in three homebuyers are now opting to build or buy off-the-plan, making pre-construction purchasing increasingly popular.
Industry mainstays like Fairhaven Homes are at the forefront of this trend, offering flexible options that cater to this growing demand, optimising their processes and ensuring a seamless home-building experience.
Fairhaven Homes offers flexible options that cater to the growing demand of homebuyers choosing to build or buy off-the-plan.
The builder is actively addressing these needs with their fresh, data-driven approach, fostering better connections with customers to simplify the home-building journey.
Here’s how Fairhaven Homes are changing the game when it comes to home building:
1. Optimising the build experience using data
By continuously analysing their home projects from 2023 to 2024, Fairhaven Homes is gathering valuable insights that help set clear expectations for their clients and improve the process.
“We’re focused on transparency and care over volume,” explains Benjamin Smarrelli, General Manager of Sales at Fairhaven Homes.
“We want to return to the basics of what we can control and provide certainty and peace of mind. We have experienced builders leading the business who we can rely on to take full ownership of those controllables.
“We are committed to ongoing improvements and ensuring our customers feel secure and supported throughout their home-building experience.”
2. Reliably meeting construction deadlines
Success in the building journey has many factors, but timelines are absolutely critical.
“It’s about trust and ensuring our clients know we can deliver,” says Smarrelli, noting that 94.25% of their homes were completed ahead of schedule during the analysis period.
The data also shows that, on average, homes were finished almost three months early, with 10% completed more than four months ahead of schedule, meaning clients got to move in much sooner.
These achievements were observed across the state, with Fairhaven’s builds all seeing similar results.
Smarrelli highlights that this efficiency boosts buyer confidence but also saves time and money.
“Many people are either living at home or paying rent,” he explains.
94.25% of Fairhaven Homes were completed ahead of schedule during the analysis period.
“So getting them into their own homes faster means saving money.” Based on average rental costs, Fairhaven customers who settled early would have saved between $5,300 and $5,500 on rental payments.
“Collectively, that adds up to $1.3 million in savings for our customers over that 18-month period,” Smarrelli says.
However, speed isn’t their only measure of success.
Fairhaven Homes is equally committed to delivering high-quality craftsmanship and exceptional customer service.
“We ensure that each home meets our rigorous standards and that our clients are supported throughout the entire building process,” adds Smarrelli.
“Our goal is to create homes that our clients love, both in terms of quality and their overall experience.”
3. Customers’ needs come first
Fairhaven Homes is dedicated to continually improving their customer service and overall care processes, especially following the significant impacts of the pandemic.
“We’ve learned a lot from the challenges faced during this period,” says Smarrelli.
“The turnover of trade staff and site supervisors was a particularly difficult issue, both for our clients and our team.”
During the pandemic, there were challenges for both clients and Fairhaven Homes, affecting the overall experience and continuity of service, Smarrelli says.
Fairhaven Homes ensures every step in the buying journey features great service, quality, and care.
"Managing these changes was challenging on both sides, but it has driven us to find better ways to support our clients," explains Smarrelli.
“We understand the frustrations and disruptions this caused, and we are actively working to ensure greater stability and consistency moving forward.
“This includes enhancing our support systems and communication channels, so our clients feel more connected and confident throughout their home-building journey.”
The company's goal is not just to build homes but to deliver an exceptional and seamless experience that reflects their commitment to their clients’ needs and well-being.
Fairhaven has committed to ensuring every step in the buying journey features great service, quality, and care, with homeowners included and consulted along the way.
A New Home Consultant assists throughout the Sales process and ensures a seamless transition to the Client Relations Officer, who sees the client through their entire build journey, from initial appointments through to handover.
Fairhaven’s team promptly addresses any concerns. The value of connection and trust at Fairhaven Homes is built on the personable relationships formed throughout a client’s journey.
Smarrelli emphasises Fairhaven’s ‘Built with Care’ promise: “It’s not just a business mantra or motto—it’s a principle we uphold with every client, in everything we do daily.
"We even make an effort for clients to meet with executives or our managing director,” he adds.
This personalised approach is why client Patrick Formston, a tradie who has also worked alongside Fairhaven, explains he didn’t think twice about using Fairhaven to build his first home.
“The thing about Fairhaven Homes is their Quality Assurance process, and I think for what they offer, their budgets and what they deliver, I can’t fault that.
"Their price point and the quality of their build is great. They really care,” he said.
4. No unnecessary waiting
A unique advantage of choosing Fairhaven is the opportunity to skip long waitlists and lock in site start and completion dates from the beginning.
Their new home building guarantee includes site start dates of 8 weeks for their Simplicity Homes, 10 weeks for Bridgewater Homes, and 12 weeks for Elegance Homes.
Additionally, they provide a completion date down to the month, ensuring buyers know exactly when they will be moving in.
“It’s about efficiency. We see ourselves as the value builder, not a volume builder,” says Smarrelli.
“By focusing on efficiency rather than volume, we can dedicate more time and resources to each project, ensuring that every home meets our high standards and is delivered on schedule.”
Fairhaven Homes achieves these efficiencies through strategic planning and precise scheduling.
They manage select site starts every month and offer select bookings to give buyers more certainty.
This approach allows Fairhaven to maintain tight control over their construction timelines, ensuring that each phase of the build process is completed efficiently and to the highest quality.
“We streamline our construction processes by implementing rigorous project management practices, utilising advanced construction technologies, tried and tested methods, and maintaining close communication with our suppliers and tradespeople,” Smarrelli explains.
“This commitment to efficiency not only improves our ability to meet deadlines but also enhances the overall quality and experience for our clients.”
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