Spooky curb appeal: Why Halloween is a hallmark for real estate gold 

1 month ago 19

Forget the ghosts and ghouls of Hollywood horror; the real thrill of the spooky season lies not in the stuff of nightmares, but in the vibrant, community-driven spectacle of Halloween.

From pumpkins ready to be carved, to kids eagerly picking out costumes and houses decked out in skeletons and fake spiderwebs, this once-quirky US import has become a new fixture on the Australian calendar. 

But beyond the colourful decorations and abundance of lollies, the streets that embrace this holiday represent something more profound.

These trick-or-treat-friendly neighbourhoods are not just desirable places to live—they are also commanding a significantly higher property price tag, proving that a strong community spirit can be a hallmark of real estate gold.

The rise of the 'Halloween suburb'

It’s easy to spot a Halloween suburb: homes are not just decorated but transformed into haunted houses, complete with fog machines, elaborate lighting, and homeowners dressed in full character, ready to scare and delight.

Halloween decorations on a street can signal more than an abundance of lollies. Picture: Getty


This communal effort transforms a simple street walk into a magical experience and, on the big day itself, parents plan trick-or-treat maps and festive street parties. 

“When a street embraces Halloween it’s a clear sign that the residents value family life and community,” said real estate agent and property manager at Raine & Horne, Damien Lake.

“Parents feel comfortable taking their kids door-to-door, and neighbours are opening their homes and front yards to create a safe and welcoming atmosphere - which is exactly what families look for when choosing a place to live.”

Streets that get into the festive season often sit in family friendly suburbs. This grand home is currently for sale in Malvern, a Melbourne suburb known for its Halloween celebrations. Picture: realestate.com.au


With two decades of experience and a deep understanding of local communities, Mr Lake says some streets have earned a now legendary reputation for their dedication to the spooky season.

"Every year, Queen Street in Croydon, NSW, lights up — not just with pumpkins and cobwebs, but with hundreds of kids and parents in costume. Locals go above and beyond, decorating homes and setting up treat stations. 

“Ferris Street in Annandale, NSW, has also become a Halloween legend. It’s closed to traffic most years and becomes a walk-through spectacle, with coordinated displays between neighbours and even themed music. It reflects exactly what makes Annandale so desirable: tree-lined streets, a village atmosphere, and engaged residents."

PropTrack data shows the median house price in Croydon is $2.442 million, and $2.3 million in Annandale, well above the Greater Sydney median of $1.602 million.

A landmark in Annandale, The Abbey, is one of the remaining “witches houses”, named after their pointy spires, which look like witches hats. Picture: realestate.com.au


Over in Melbourne, the leafy streets of Malvern are where Halloween is embraced with a sense of old-world elegance, according to buyer's agent Luke Bindley of Austin Buyers Agents. 

"In Malvern, Halloween is just another reason to stroll the leafy streets and bump into everyone you know," he said.

“Toorak is another Melbourne suburb that takes Halloween seriously — the mansions are draped in designer cobwebs and the pumpkins are super-sized!”

Are they the most family-friendly?

According to agents, the answer seems to be a resounding ‘yes’.

The suburbs that go all out for Halloween are often the same ones that are celebrated for their family-friendly atmosphere. The same community groups that organise the trick-or-treat route are often the ones planning the local street parties, school fundraisers, and community festivals.

Known for its top schools and family friendly appeal, the Sydney suburb or Croydon lights up for Halloween. Picture: realcommercial.com.au/sold


"From my experience, the streets that go all out for Halloween are always the most family-friendly," commented Mr Lake.

Halloween streets are often the very same ones that will become Christmas light 'destinations’.

"Halloween is often the 'kick-off event' that shows how engaged a street really is," said Mr Lake.

"If you see families putting time and effort into Halloween, you’ll almost always see the same enthusiasm for Christmas decorations, Easter egg hunts, street parties and school fundraisers.

"It speaks to a culture where neighbours genuinely enjoy coming together."

The ripple effect on property values

This sense of community is, in itself, a form of social capital. It makes a neighbourhood not just a collection of houses, but a desirable place to live. And where desirability goes, property values inevitably follow. 

Ultimately, the spooky streets are a reflection of a fundamental truth about real estate: a house is not just a building, it’s a home. 

"The suburbs that achieve the highest sale and rental prices aren’t typically defined solely by their schools or their proximity to the city,” said Mr Lake.

Halloween props drape over a grand stone wall in Sydney's exclusive Mosman. Picture: Getty


“They’re the ones where community is at the heart of daily life. Neighbourhoods that embrace Halloween, Christmas, and other shared traditions foster a sense of connection, safety, and belonging—and that’s what makes them truly desirable places to live."

Mr Bindley agrees, noting, "Buyers today are placing a lot of value on connection and lifestyle, gravitating toward areas where streets come alive during Halloween, Christmas, and local events. These traditions signal more than festive spirit, they create a feeling of safety, belonging, and togetherness that families are willing to pay a premium for.”

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