The family behind one of Melbourne’s biggest family-owned car dealerships are carving up a sprawling Mornington Peninsula holding they spent decades collecting.
Car sales king Simon Jefferson, who founded Jefferson Ford, and wife Pam have bought up six adjoining properties to the Dromana beach house they purchased for their family in 1992.
Mr Jefferson established Jefferson Ford in Bentleigh in 1988. It now employs hundreds of staff across 17 locations with brands including Ford, Mitsubishi, Toyota, Skoda, Hyundai and Subaru.
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Away from negotiating car sales, he and his family have used their spacious Dromana holdings as a place to relax.
3 McArthur Street, Dromana is one of several blocks that the Jefferson owns.
But with the family no longer needing or using the sprawling series of properties, they are selling up.
Last year they offered the full package with a $20m price tag for the lot, but in the coming months they are planning to sell the individual titles piecemeal — though are still open to a unified sale.
Simon Jefferson pictured in his garden. Pictures: Stuart Milligan
The first block to hit the market, a 1012sq m bare block at 3 McArthur St, has been listed via Docking Real Estate boss Adam Docking.
It has a $2.75m-$3m asking price, though Mr Docking is expecting a “very high end” home to be built on the site after the land sells.
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Mr Jefferson spent years accumulating land around Dromana.
“It’s one of their two blocks facing into McArthur St, then there are two facing onto Latrobe Pde,” he said.
“They are all about 1000sq m or so, but this one has the most elevated position — so it’s about what sort of property someone wants to build.
“For a block like that, you’d be spending $1m and change to build a home.”
The Jefferson family also sold their Vermont South home in 2024.
While there could be an option for townhouse construction, the agent noted that he’d already received interest from families looking at the site for a future holiday home.
Last year, Mr Docking sold the Vermont South home the Jefferson family had lived in since the 1980s.
The Ngumby Rd property set a $5.15m house price record for the suburb in June.
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