We've update our buyer traffic data from Showing Time for the month of September, 2025:
Single family homes
This graph shows the number of showings per listing per month in South Central Wisconsin. As the graph below shows, single family home showings in 2025 (the green line) are trending lower compared to the number of showings in 2024 (the blue line). Showings per listing during the month of September dropped from 4.4 in September of 2024 to 4.12 in September of 2025, a decrease of 6 percent.
Condos
For South Central Wisconsin condos, the decrease in showings is more pronounced. Showings per condo listing during the month of September decreased from 3.57 in September of 2024 to 3.08 in September of 2025, a drop of 14 percent.
The big picture
With lower mortgage rates and less competition, this fall is turning into a time of opportunity for many buyers. Many sellers, on the other hand, are learning that they need to be more strategic with their pricing, presentation, and marketing. We encourage you to give us a call whenever you have questions about buying or selling a home in the Greater Madison Area. We're here to be a resource for you, and never with any sales pressure or spin.
This article is published courtesy of:
Dan Miller, REALTOR
Mad City Dream Homes & Realty Executives Cooper Spransy
1619 Monroe Street #1, Madison, WI, 53711
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