When making plans to sell a house, homeowners face a big decision: Should they sell to a home investor or work with a local real estate agent and list on the open market? As investor sales evolve, so do the options available to sellers. Here is what to know about both paths — and how to choose the right option for you.
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What is the difference between an investor and a typical homebuyer?
Perhaps the biggest difference between an investor and a typical homebuyer is their intentions for the property upon buying it. In the case of a typical homebuyer, they’re looking for a permanent residence for themselves and their family.
Investors, on the other hand, see your home as a business opportunity. Depending on the type of investor, they may be looking to make some renovations and flip the house, or they may want to invest in rental property for income.
“These investors are interested in making a profit,” top-selling Houston real estate agent Creston Inderrieden says. “They’re interested in getting the home for as little as possible and then making as much as possible.”
4 common types of investors
What’s important to understand is that not all home investors are the same. Here are a few of the most common investor types you’ll run into as a home seller.
1. Buy-and-hold investors
A buy-and-hold investor is just as the name suggests: They intend to purchase and own a property for an extended period of time. Typically, these investors will use the properties to earn rental income, counting on both the lease payments and property appreciation to turn a profit.
These investors often target single-family homes or condos in growing neighborhoods that are in turnkey condition. This allows them to maximize the amount of rent they can charge for the property (and get renters into the house as quickly as possible).
2. House flippers
House flippers, on the other hand, take a very different approach to real estate investing. Using a “buy low, sell high” strategy, these investors purchase properties (often at a deep discount) that they can fix up and sell for a profit.
These homes often need substantial repairs or renovations that the homeowners don’t have the time, money, or interest in taking on themselves.
3. Wholesale investors
These investors will buy properties well below market value to sell to another investor for a higher price. They re-sell properties almost as quickly as they purchased them without making any improvements first.
4. iBuyers
iBuyers have been around since the mid-2010s, and are widely available across the country. iBuyers, or instant buyers, offer all cash and provide a simplified online home-selling experience in exchange for a convenience fee. They look for homes in good condition that they can purchase and resell quickly (typically without renovations) at a lower per-sale profit margin than you’d see in a flipper sale.
Some of the big iBuyer players include companies such as Opendoor and Offerpad. With HomeLight’s Simple Sale platform, you can receive an all-cash offer from an extensive network of real estate cash buyers and investors in 24 hours. No additional fees, agent commissions, or prep work is involved, and you can get paid in as few as 10 days. You’ll also have the flexibility to move on your schedule (up to 30 days from closing).
Pros and cons of selling your home to an investor
Although it won’t be the right choice for everyone, some sellers will benefit from working with an investor. According to Inderrieden, this type of sale can be appealing to someone who inherited a home, particularly if the home is in a different city or state. “It’s generally people who aren’t keen on maximizing value,” he says. “They just want to walk away and not see that house again.”
Here are a few benefits it provides, as well as how to determine if it’s the right decision for you.
Pros of selling your home to an investor
1. You’ll experience a hassle-free sale
When you sell your home to an investor, you’ll get a quick cash offer without having to go through the typical process of cleaning and staging the house, dealing with real estate showings, and paying for repairs or renovation work.
2. There are no financing delays
Although the number of cash sales has grown over the past few years, the majority of buyers still rely on mortgages. According to the National Association of Realtors, 80% of recent homebuyers financed their home purchase. This not only adds extra time to the process, as it currently takes 44 days to close a purchase loan, but also adds a layer of uncertainty that can be stressful for buyers and sellers alike.
A cash sale means no financing contingencies based on the results of an appraisal or the buyers’ finances, either of which can create further delays or cancel the deal altogether. Both investor and iBuyer deals can close in a matter of days.
3. You don’t need to invest in repairs or renovations
If you have a home that needs work and lack the funds, time, or interest to make those updates yourself, selling to an investor might be an appealing option. An investor, particularly a flipper investor, typically purchases properties as-is, taking into account the needed repairs and renovations when making you an offer.
4. You enjoy greater flexibility
Whether you’re relocating for a job in another state or have a family emergency, some situations may require you to pick up and move quickly.
When you sell to a home investor, the closing date is often up to you (within reason), so you’re free to choose the date that works best for your timeline. Whether that means selling ASAP or timing it just right with the close of your new house, investors may be more flexible with the closing date than a traditional buyer.
You may also be able to leave stuff behind you don’t want, which isn’t always an option in a traditional sale.
Like many things in life, there is a cost for the convenience and ease of selling to an investor rather than a traditional homebuyer. Here are a few of the key considerations to make before deciding on the right option for you.
Like many things in life, there is a cost for the convenience and ease of selling to an investor rather than a traditional homebuyer. Here are a few of the key considerations to make before deciding on the right option for you.
Cons of selling your home to an investor
1. You’ll likely get less for your home
When you sell to an investor, you’ll likely get an offer that is below market value. Unlike traditional home sales, emotions don’t play a role in these deals; they are strictly transactional and based on the estimated profit the investor will gain by purchasing the property. In the case of house flippers, any needed repairs and renovations will also be deducted from the offer amount.
2. You may not know who the buyer is
Many people feel a deep emotional connection to their homes. For some sellers, the thought that their beloved home, along with all the effort they’ve put into it, will become the backdrop for another family’s life and cherished memories can be quite comforting.
But that comfort is lost when you sell to a home investor. Yes, it may end up as a rental property or get flipped and sold to a new family. But it could also end up with an investor who has bigger plans for the land and intends to tear down the house altogether. Depending on the investor, the ultimate fate of your home could remain a mystery.
3. Foreign investors can take longer to close
In some ways, this simply comes down to understanding the different investor types and knowing potential risks. Although many foreign investors are legitimate and simply interested in purchasing property in the U.S., the sales process can be quite lengthy, depending on where the investor is located. In certain cases, it can take longer than it would to sell your house to a traditional homebuyer.
If a quick cash sale is your primary motivation for selling to an investor, you should be cautious about working with overseas buyers.
4. Not all investors are reputable
While there are many highly reputable investors out there who will provide you with both a fair cash offer and a smooth closing process, sellers must do their research to make sure they know who they’re selling to — and that they aren’t falling victim to a scam.
This is where having a top real estate agent on your side can be beneficial. “It’s important to get multiple quotes … I think that’s the simplest way not to get taken advantage of,” Inderrieden says. “When someone doesn’t get multiple quotes, I do think they’re susceptible to selling for less than what the real market value is. Anytime I get called into a situation, it’s because they didn’t evaluate what their options were and were selling for too little.”
How much less will I earn by selling to a home investor?
As previously mentioned, a seller typically receives less money for their home when selling to an investor compared to a traditional homebuyer. Exactly how much less depends on the chosen investor, along with factors like the home’s condition, price point, and location.
For example, a buy-and-hold investor may make an offer close to the asking price because they can count on turning a profit through rental income and the property’s appreciation in value over time.
A flipper, on the other hand, doesn’t usually intend to hold onto a property very long. Rather, their goal is to get into the house quickly, make the needed repairs and renovations, and then put the house on the market for a profit. They’re also going to be putting what could be a substantial amount of money into the house prior to selling it as a turnkey home. The offer they make will reflect these repairs and renovations — as well as the profit they’ll need to make on the property for the job to be worth their time.
To reach this figure, flippers often use the 70% rule, which states that they should pay 70% of the home’s after-repair value (ARV).
If the house is a good candidate for an iBuyer sale, that often provides sellers with an offer that is closest to their asking price for the home, but note that these companies often prefer homes in better condition.
You don’t have to make all these decisions on your own, reassures top-selling Fort Worth real estate agent Chris Minteer, who says a good agent will be knowledgeable of these processes. “It’s our job to give guidance on what works best for their scenario and be able to point them in that direction.”
Selling to an investor vs typical homebuyers
To make a more informed decision on your selling approach, refer to this table summarizing the differences between selling to an investor and a typical homebuyer:
| Aspect | Selling to an Investor | Selling to a Typical Homebuyer |
| Fees | No real estate agent fees, fewer closing costs | Real estate agent commissions (3% to 6%), closing costs |
| Timeline | Quick (as little as 7 to 30 days) | Longer (30 to 120 days) |
| Property Condition | May be sold as is | Requires repairs, staging, and showings |
| Buyer Financing | Instant cash offers with few to no contingencies | May involve loan application and mortgage contingency |
| Sale Certainty | High, since investors are motivated to buy and flip or rent out | Low, since buyers rely on loan approval |
| Final Sale Price | Often below market value since investors want to increase profit margins | At market value or above, especially when there’s tight competition among buyers |
Five questions to ask yourself before selling to an investor
With an understanding of who home investors are, as well as the benefits and downsides of working with them, your next thought might be: Is this the right move for me? Let’s cover a few questions that can help you decide.
1. How urgently do you need to sell your house?
If you need to quickly settle an estate, divide marital assets in a divorce, or relocate swiftly for a new job, you can’t always wait for the standard 44-day or longer closing window. Home investors are much more flexible with sales timelines than traditional homebuyers and can complete the entire process in a matter of days.
2. What is the condition of your property?
When deciding whether an investor might be interested in your home, keep the following in mind:
- Buy-and-hold investors are looking for single-family homes or condos in up-and-coming neighborhoods to rent out.
- Flippers prefer deals on “as-is” properties, often single-family homes, that they can renovate and sell quickly for a profit.
- iBuyers want homes in good condition.
Depending on your market, multiple types of investors might be interested. Minteer says that “the majority of the properties that we see going in the direction of an investor sale are the ones that need more love.”
3. How much money do you have for home preparations and repairs?
Of course, you want to make money selling your home, but you also have to consider the cost of preparing the house for the market, as well as the repairs a potential buyer might ask for after the home inspection process. The repair costs can be steep, typically 5% of the sale price.
As you compare an estimation of what you could fetch on the open market against a cash offer, you should calculate your estimated net proceeds rather than compare offers at face value.
To help you sort out the math, HomeLight has a handy Net Proceeds Calculator where you can input your home’s worth and subtract the cost of agent commissions, home repairs, staging and preparation work, seller concessions, homeownership, overlap costs, and transfer taxes to get a ballpark idea of how much you’d actually pocket.
4. How does this fit your moving plans?
If you’ve already got your eyes on a new property and need the proceeds from the sale of your house to take the next step, then a cash sale liquifies your assets faster. Investors can typically close on the date of your choosing, even if it’s within a few days, and in some cases, they “can provide specialized solutions for each specific seller’s situation,” says real estate investor Ryan Substad. “For example, they can release the money to the seller early to help pay for moving expenses if cash is tight.”
5. Are you available to be present throughout the sales and closing process?
If you’ve inherited a property that is out of the area, the process of cleaning out the home, staging it for sale, and being present for the closing process might seem like more than you want to take on. In this case, working with a local investor, particularly one who will manage the home cleanout, could be the quick solution you’re looking for.
Q&A: More expert tips and advice on selling to a home investor
Can I refuse to sell my house to an investor?
Just as in a traditional home sale, you’re under no obligation until the contract is signed. It’s perfectly acceptable — and encouraged — to get multiple investor offers to compare your options and ensure you’re getting the most value from the sale of your home.
What percentage of home sales are to investors?
Institutional investors across the nation made up 6%, or one in every 17 single-family home and condo purchases, during the third quarter of 2024. This figure was down from 6.2% during the second quarter of 2024 and 6.6% in the third quarter of the previous year.
Among states with enough data to analyze, those with the largest percentages of sales to institutional investors in the third quarter included Alabama (9.1% of all sales), Tennessee (8.9%), Oklahoma (8.4%), Georgia (8.2%) and Texas (8.1%).
What are the biggest mistakes sellers make when working with a home investor?
The most common mistake sellers make is accepting the first investor offer they receive without researching their property’s value or the investor’s reputation. In addition to getting multiple offers, make sure to research each of the investors you’re considering doing business with before entering into an agreement. Reputable investors will have a website and positive online reviews, and they should be able to provide a record of recent purchases.
Are home investors legit?
Yes, but like all things, not all home investors are created equally, and there are some bad apples in the mix.
As previously mentioned, this is why it’s so important to get multiple quotes, do your research, and have a top real estate agent on your side who can help you evaluate offers and ensure you’re making the right decision for you and your financial future.
One thing to watch out for, in particular, is an investor who tries to put down less than 10%. A serious buyer will have the cash available to put down with the offer.
How much do home investors make?
According to ZipRecruiter, the national average salary for real estate investors is $86,796 a year. Of course, this number is highly variable, as some investors consider real estate a part-time side income rather than a full-time job. Top earners can earn $119,000 or more annually.
If a simplified sale is the priority, selling to an investor might be right for you
Now that you understand the key differences between selling to a traditional homebuyer and a home investor, the next step is to evaluate which path is right for you. As we stated earlier, while working with an investor won’t necessarily result in the biggest financial gain, what it will bring you is a speedy and simplified selling process.
To ensure you’re getting the best value for your home and working with a reputable investor, you may want to enlist a top real estate agent in your area who can offer guidance throughout the process.
Looking to Sell Fast? A Top Agent Can Help
If you’re looking to sell fast, a top agent has the expertise in pricing, marketing, home prep, and negotiation to help make that happen, while helping clients earn more from their home sales than average agents.
Alternatively, you may find several primary residence buyers who are able to bring cash to the table. By working with them, you experience the quick sale you’re looking for through the traditional home sales process — without dipping below the asking price.
HomeLight’s Home Value Estimator is a great first step in this process, providing you with a ballpark estimate of your home’s current value. You can also request a no-obligation all-cash offer by using HomeLight’s Simple Sale platform.
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