Rich young SA residents: top suburbs they call home revealed

4 days ago 10

Want to identify the state’s real property hotspots?

Just look at where our cashed-up young people live, experts say.

Exclusive data from Stop Renting Australia has revealed the top suburbs for SA’s wealthiest under-35s – those earning more than $3000 a week, or taking home more than $156,000 a year.

And in SA there were five areas singled out.

Adelaide city is home to the highest share of young wealth, with 330 cashed-up residents making up 27.39 per cent of the state’s share of rich under-35s.

Unley – Parkside wasn’t far behind with 244, or 20.25 per cent of the mix, while Hindmarsh – Brompton came in third place with 222, or 18.42 per cent of the mix.

Aerial photo of Roxby Downs. Pic: Supplied


Goodwood – Millswood, and Roxby Downs rounded out the top five, with 206 and 203 respectively, representing 17.1 per cent and 16.85 per cent of the mix.

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Stop Renting Australia marketing and brand manager Tabitha Greaves said those looking to pick investment hotspots need only to follow the money.

“If you want to understand where housing demand will be the strongest over the next decade follow the young high-income earners and where they’re choosing to live,” she said.

“If they are able to earn and earn well, they have the opportunity to influence where they live and in turn influence others to live in that area, and it creates a ripple effect in local housing markets as well, and I think they’re able to set up what housing demand looks like for tomorrow.”

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Ms Greaves said lifestyle wasn’t always a factor to where cashed up young people live, especially not in areas fuelled by mining or resource activity.

“Across the country we see young high-income earners are clustering in suburbs that not just offer lifestyle and walkability but employment access – you’ve got social infrastructure, and when they choose these sort of suburbs it’s long-term career positioning,” she said.

Real estate young guns

Thomas Crawford from Crawford Doran Real Estate. Picture: Matt Loxton


Thomas Crawford of Crawford Doran, who sells in Brompton, said he had seen a clear demographic shift in the suburb in the 11 years he had been selling there.

“Historically, the majority of buyers were Boomers seeking cost-effective investment properties close to the city,” he said.

“Today, Brompton open inspections are heavily dominated by under-35s.”

He said young buyers were looking for a balance of affordability and convenience.

“With convenience meaning low-maintenance living, proximity to the city, easy access to public transport, and nearby lifestyle amenities such as parks for fitness and cafes and restaurants for the social scene.

Sarah Allen with her partner Kija Smith in Brompton, where they have recently bought. Picture: Eleni Tzanos


Doctor Sarah Allen, 34, and partner Kija Smith, who is in her 40s, have just bought home in Brompton through Mr Crawford and Ms Allen said it had everything the Adelaide and North Adelaide-based workers were looking for, and that they were prepared to pay more to get the lifestyle they desired.

“We don’t have kids yet so it’s nice that there’s lots of stuff to go to around here like restaurants and bars, and different events,” she said.

“We’re planning to stay there a while so I saw it as an investment in that yes, we have to pay more, but I probably get an extra 40 minutes in my day because I don’t have to spend an extra 20 minutes each way commuting.”

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