AI-powered real estate operations system Purlin and Final Offer, a consumer-facing offer negotiation marketplace, have merged to form Purlin Enterprises, according to an announcement on Tuesday. The financial terms of the merger were not disclosed. The merger creates an AI-platform that unifies real estate, mortgage and title.
After the merger, the companies say that Purlin will serve as the enterprise platform brand, while Final Offer will continue operating as a consumer marketplace. The companies say that consumers and customers should not expect any changes in service or operations as the companies integrate.
Giorgi Chigogidze, the founder of Purlin, will serve as the CEO of the combined company. Final Offer’s co-founders Judd Hoffman and J. Danko Fatovic will serve in leadership roles, with Hoffman serving as president and Danko Fatovic serving as chief product officer and chairman.
According to the release, leaders of the two companies met in 2024, when both firms were part of the National Association of Realtors’ (NAR) REACH program. While sparks didn’t fly immediately, Tim Quirk the co-founder and chief strategy officer at Final Offer, says Purlin remained in the back of his mind.
“When we started Final Offer, our goal was to bring more clarity to the transaction, especially the offer and negotiations process, which is the most emotionally and anxiety-ridden part,” Tim Quirk told HousingWire. “A little over six months ago, we started looking at how we could bring AI into Final Offer and provide agents and their clients with more information and help them move the needle.”
In conversations with its brokerage clients, Final Offer says it discovered that its brokerage clients wanted to get into AI, but they were unsure of where to start. In addition, Quirk says he and the team were cautious about using AI as they wanted to ensure that the information it is providing is accurate and fair housing compliant.
Not just a ChatGPT wrapper
“A lot of the AI we’ve been seeing is just putting wrappers around ChatGPT and there is not a whole lot of compliance. As you start testing those models, you see that they break down pretty quickly. So, we wanted to find a company in the space that had actually built their AI with a real estate context in mind,” Quirk says.
This brought him and his team back to Purlin, which had all of the capabilities Final Offer was looking for, but it lacked a negotiations platform, meaning that the two companies perfectly complimented each other, according to Quirk.
“It was natural as we started to look at what to do next around AI, as well as Purlin looking for opportunities to grow. [They can] leverage this ecosystem we’ve built at Final Offer and have some of the largest brokerages in the country adopt their AI.”
The combined company serves over 35,000 real estate professionals and 15 million consumers. Some of its brokerage customers include Douglas Elliman, William Pitt | Julia B Fee Sotheby’s International Realty and Keller Williams‘ largest franchise, GO Network.
Unifying the transaction
In order to get a consumer from searching for a property to close, real estate professionals are often required to navigate a web of disconnected systems. By merging, Purlin and Final Offer are hoping to replace this patchwork of systems, unifying the transaction with an “AI backbone” that connects all of the transaction’s participants.
“For the first time, real estate will have an AI platform trained on the full lifecycle of a transaction, from search behavior to offer dynamics to closing terms,” Chigogidze said in a statement. “That depth of first-party data allows us to guide pricing, negotiation strategy and client decisions with a level of precision and confidence no other company can match, helping real estate professionals perform at a higher level while giving consumers more transparency, trust, and better outcomes.”
The company said the combined platform will provide industry professionals with AI-powered lead generation, including digital ads, market reports and digital assistants working to qualify leads, AI-powered collaborative home search for agents and consumers, AI-powered offer creation, automated contract reviews, fair housing compliance tools for listing descriptions and advertisements and a single dashboard to keep agents, lenders, title officers and clients aligned together on deadlines and tasks.
“Being able to put everyone in the deal room through Purlin, where they can keep up today with everything, streamlines all of that communication, because the AI and the platform are keeping everyone informed on what is happening and what needs to be done to get the transaction to close,” Quirk says.
Additionally, the company said that consumers using Final Offer will now gain real-time alerts on offers and deadlines, AI-powered home search that understands natural language and transparent negotiations thanks Purlin’s AI capabilities.
English (US) · 