Savvy real estate agents are scouring the social media profiles of potential clients in order the best service their needs. Picture by Max Mason-Hubers
Technology is continuing to change the property industry although the property sales process is being mostly done by real people … for now.
But AI-powered tools are starting to have a revolutionary impact.
For some decades there have been advancements in technology, especially in the back office. Property management is one area of improved productivity through cloud-based software. The official sales settlement process can see property sold with only virtual contact between an agent, solicitor and banker, accompanied by enhanced security hurdles.
Authoritative property data research has long shifted online, especially comparative market sales, although the automated predictive price estimates are problematic.
Virtual staging in marketing, print or digital, can give an idea of the empty space fitted out. For quite some time there have been virtual sales assistants addressing basic queries at any time of day by automated text. But these 24/7 chat bots were often pretty useless.
MORE: Aussie’s cunning boat hack to escape rent
Technology is continuing to change the property industry although the property sales process is being mostly done by real people … for now.
The recent AI endeavours by the smartest players across the industry have been strikingly successful by offering increasingly personable assistants, with their responses increasingly oral. They are hard to detect as fake.
These digital advancements are helping agents to scale increased productivity and reduce their manual work. And masked AI chat bots are being increasingly used.
Anyone who has handed over their phone number when attending an open house can expect these assistants to ring with previously tested conversations to seek out your circumstances.
These calls offer automated and scalable conversations that bring about fresh engagement with potential buyers. And a bot is a lot cheaper than lowly team members making the prospecting phone calls.
AGENTS SEEK OUT BUYER’S PERSONALITIES
Another emerging trend is estate agents seeking out the personality of prospective vendors, before making their sign-up presentation.
The new technology automates the process of getting insights of potential clients by putting their Facebook, Instagram, X and LinkedIn accounts into the mix.
MORE: Worst in 30 years: grim wake up call for younger Aussies
Another emerging trend is estate agents seeking out the personality of prospective vendors, before making their sign-up presentation. Picture: NCA NewsWire/ Gaye Gerard
It gives an assessment and even suggests how to sell to these people. It only works if vendors are active online and display enough aspects of their personality that AI can scrape publicly available information.
Of course it’s a refinement of the Google search and not a new science as estate agents have always been using psycholinguistics to determine personality traits, or study cues such as the family photos on display or a wedding ring.
Crystal has been around since 2015, and other tools, such as Humantic AI, have emerged. These tools offer deeper personality assessments, even categorising potential vendors into types like being risk averse.
Apparently it is what Ryan Serhant, the star on Bravo’s television series Million Dollar Listing New York for nine seasons, does. Serhant stresses personal relationships will still be key to securing sales.
English (US) · 