Movement’s George Vrban on why reverse mortgage specialization is the best blueprint

George Vrban is well known throughout the reverse mortgage industry for his sales acumen. Formerly an originator for Fairway Home Mortgage, he arrived at Movement Mortgage in 2023 and has been a key piece of Movement’s expansion efforts in the reverse segment.At a time when Home Equity Conversion Mortgage (HECM) volume remains near historic lows — fueled in part by regulatory hurdles and the emergence of proprietary loans — Vrban continues to shine as a reverse-only loan officer. InGenius data shows that he originated 106 reverse mortgages for $69 million in volume during the year ending July 13.Vrban recently spoke with HousingWire’s Reverse Mortgage Daily about his path to success, tips for connecting with the financial planning community and more.Editor’s note: This interview has been edited for length and clarity. Neil Pierson: Movement has a different model than many lenders, where your team specializes in reverse mortgages. This comes at a time when some people in the industry are focused on collaboration and growth between the forward and reverse channels. How would you describe the advantages of your model and how it works on a day-to-day basis? George Vrban: I came from th...