As Melbourne’s housing needs evolve, Build-to-Rent (BTR) is playing a key role in increasing diversity and choice across the rental market.
As a result, more people are embracing the flexibility, security and lifestyle on offer, reflecting a shift in what is defined as “home”.
The value for renters lies in access to well-connected locations, curated amenities and a sense of community.
Build-to-rent is offering a more flexible and secure way of renting in Melbourne.
The new era of renting in Melbourne
West Tower at Melbourne Quarter is a new purpose-built rental community in Melbourne’s CBD featuring 797 apartments across 45 storeys.
“Having only recently opened, it’s early days, but we’re seeing a lot of residents who have recently moved to Melbourne, and they are loving how good this location is,” says West Tower General Manager Simon Coombs.
“Residents have also appreciated the ability to choose a lease length that’s outside of your typical 12 months.
So, for some, they’re looking for a bit more stability with a longer lease length option; whereas for others, they need a flexible base as they settle into a new city after moving interstate or from overseas.”
Situated between Flinders and Collins streets within the Melbourne Quarter precinct (renowned for its dining options), West Tower’s location is hard to beat.
Located in Melbourne Quarter, West Tower at Lendlease puts renters in the heart of a vibrant city precinct.
“One of the great things about living at West Tower is that there’s always something to do,” says Mr Coombs.
“That might be one of our regular resident events, an event at Melbourne Quarter like the recent coffee rave or Biggest Morning Tea, or simply heading out and discovering all the city has to offer.
“You’re close to Marvel Stadium; you’re within the free tram zone so can hop on a tram up to the theatre district to see a show or hit the shops. And Southern Cross Station is so close by, making it easy to travel wherever else in Melbourne you want to go.
"And if you’re not sure where to start, that’s where our team comes in. We have a dedicated onsite resident services team who are on hand to make things easier, from helping residents during move-in, to pointing them towards the best local coffee spots, and assisting with day-to-day queries.
"Our team also takes care of maintenance needs. So, if something isn’t quite as expected, residents can simply log a request through the resident app for our team to promptly address.”
Premium amenities that upgrade the everyday
In terms of lifestyle appeal, West Tower packs a punch with an amenity offering that takes it to the next level.
Residents can enjoy several shared spaces on level 40, including a bookable private dining room, resident lounge, outdoor terrace with barbecue areas and more, offering epic views across Melbourne.
For professionals working from home, the co-working space is a real drawcard.
“It’s very warm, inviting, and flooded with natural light, with beautiful views across TiTree Park,” says Mr Coombs.
“The space has been carefully designed with a range of zones to suit every working style, from comfy sofas to settle into, workstations for focusing in, meeting rooms for collaboration, and a beautifully appointed kitchen where you can make a morning coffee.”
With co-working facilities in the building, West Tower residents can work from home in a purpose-built space.
Other amenity highlights include multiple fitness studios (with scheduled classes for residents), podcast studios, a music room complete with an electric drumkit, games room featuring a karaoke machine, a two-lane bowling alley, indoor virtual golf, pet wash, car wash, free bike storage and smart parcel lockers.
Throw in the regular resident events and activities on offer, and you might never want to leave home.
“What this amenity does is provide you with the opportunity to be intentional about how you spend your time outside of your day-to-day routine,” says Mr Coombs.
“Rather than crashing on the sofa when you get home, you can squeeze in a workout in the fitness studio, have a quick game of bowling, or meet up with a neighbour in one of the lounges and watch the sunset.
“Of course, having this level of shared space naturally creates opportunities for connection too, so it’s also having that sense of community that you might not find in a standard apartment building.”
West Tower residents have access to a range of amenities, including their own bowling alley.
Smart flexibility for renters who are planning life, not just a lease
West Tower features a mix of furnished and unfurnished studio, one-, two- and three-bedroom apartments for rent, with longer leases that allow residents to really settle in with peace of mind.
Each apartment comes with built-in storage and modern kitchens, complete with energy-efficient whitegoods (whether you choose the furnished or unfurnished option).
Windows are also at the least double-glazed, helping to keep the temperature comfortable and apartments nice and quiet.
“West Tower has an unbeatable location, and our team has worked hard to create a great living experience,” says Mr Coombs.
“Plus, being within Melbourne Quarter means you’ve got dining and shopping right from the moment you step outside.
“On top of all that, there’s so much to do within the building. You’ve got space to work from home, stay active, have fun, unwind and socialise.”
West Tower is currently running a limited offer where you get four weeks rent-free when you sign a 12-month lease*. Visit the West Tower website for details.
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