Recently we recommended focusing on first-time homebuyers as your target audience when selling your Madison area duplex. Many first-timers are drawn to duplexes because owner-occupying one — with a tenant helping subsidize the mortgage — offers a real, attainable path to homeownership.
Here's what this marketing approach looks like, using our recent duplex listing on Madison's near east side as an example. This duplex received five competing offers and will be selling for more the $50,000 above the list price.
(photos courtesy of Step Inside Media)
1) Work with the tenants to stage the duplex.
Even if it's just two or three rooms, staging your duplex will make your listing stand out to first-time buyers who are browsing listings online. When you're working with tenants, your staging may not be perfect, but it will go a long way toward helping first-timers see your property as a place they could call home.
2) Use professional photos, and add in a virtual tour and floor plan.
Once your duplex is staged, your professional photos, virtual tour and floor plan will help your audience visualize how they would live in your duplex as owner-occupants.
3) Highlight the benefits with professional marketing materials.
Many duplex listings are light on marketing. We recommend going all in on your marketing by highlighting the features and benefits of your duplex and the surrounding neighborhood.
This article is published courtesy of:
Dan Miller, REALTOR
Mad City Dream Homes & Realty Executives Cooper Spransy
1619 Monroe Street #1, Madison, WI, 53711
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