UNDER OFFER: No.561 Shark Point Rd, Penna. Picture: Supplied
A special home in Shark Point Rd has created a buzz in the housing market over the past week.
And it is already under offer.
It may come as little surprise that No.561 caught the eye of scores of budding homebuyers, as it has a lot to offer.
It starts with the wide blue views from its waterfront position.
The $1.2m-plus Penna home’s contemporary style includes open-plan living, three bedrooms, a central bathroom, top-quality finishes, built-in wardrobes and generous storage throughout.
Expansive grounds include a covered outdoor entertaining area, barbecue zone, ample parking and shedding, plus a private track descending to the water’s edge for direct beach access.
And on offer was the rare opportunity to separately negotiate an adjacent boatshed.
All of this combined to see the residence shoot to the top of Tasmania’s most-viewed homes chart on realestate.com.au, and it cracked the Top 3 nationwide with over 11,000 page views.
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No.561 Shark Point Rd, Penna.
No.561 Shark Point Rd, Penna.
No.561 Shark Point Rd, Penna.
The property was listed by Peterswald director Harry Coomer and property representative Nick Machin, who took a new approach with this property.
“The social media campaign that we ran for this property is unique,” Mr Coomer said.
“A lot of that traction came from this bespoke online campaign.
“We chose that property specifically to try something different.”
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Mr Coomer said there was curiosity among the team and vendor to see how it would play out.
“It certainly worked in generating a lot of attention,” he said.
“We align with a local social media company, and we were looking to work with them to strategically enhance a property differently.
“The owner had an appetite to break the mould, too.
“It certainly resulted in a lot of views online. The exposure was outrageous.”
No.561 Shark Point Rd, Penna.
No.561 Shark Point Rd, Penna.
No.561 Shark Point Rd, Penna.
Mr Coomer said the real question was: did that online attention equate to inquiries, or a sale outcome?
“In truth, the short answer is ‘not really’. It sold well for a great price and within a week of hitting the market — a great result,” he said.
“But the buyer was a local from our usual channels. Another competing party was also from our channels.”
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While the social push didn’t net a buyer on this occasion, it won’t deter Mr Coomer from trying something similar with a future listing that is the right fit for that type of campaign.
“We like to try new things, push boundaries and try something different, to cast the net wide into all areas of marketing to find buyers for our vendors,” he said.
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