Annie Knight sold an investment property in three days
A Gen-Z property investor who sold a $1.53m house in three days has revealed the simple hack she used to spark a rush of buyers.
Annie Knight, 28, said she spent $5,000 styling the home with neutral, on-trend pieces that would appeal to a broad spectrum of the market.
The content creator purchased the three-bedroom home for $1.37m one year ago and rented it out for $1100 a week.
She had planned to eventually renovate the ageing property, but decided to sell after buying another luxury home, making a gain of $160,000.
Knight spent $5,000 styling the home before putting it on the market
The sale price outpaced annual growth in the suburb, where home values were up 2.2 per cent or $30,580 since last year to a median of $1.39m, according to PropTrack data.
“It was $100,000 more than we were expecting,” Knight said, adding hiring a stylist who supplied furnishings was “definitely worth it”.
“I think it increased the value of the house from a buyer’s perspective, and I was lucky to get a buyer willing to pay well over market price.
“If the house is empty or the furniture is not nice, it can really impact the sale of the house and the price you get for it.
“The tenants had moved out and it was bond-cleaned and with the stylist’s furniture it looked so much better,” she said.
The house was located in a popular family-friendly area
Interiors were given a makeover in a fresh modern coastal style
The Gold Coast acreage home was marketed by Coastal agent Mishy Canning, who received four offers by the first open-home inspection in the week of listing.
The property was set over a 4,388 sqm bushland parcel, with features including high ceilings, timber floors and large windows. An open-plan kitchen and dining zone flowed to outdoor decking, while the main bedroom had an ensuite and there was also a study nook.
“Styling and really good photography can certainly help sell a home,” Ms Canning said.
“Sometimes, it is those little extra touches that can make the difference.
“A nicely styled home brings in more buyers, more buyers mean more offers, and more offers mean more money for the seller.”
It presented so well investors said they could put a tenant in straight away
The buyers planned to rent it out before renovating
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Ms Canning said paring back home interiors was a savvy tactic to draw in investors, while removing personal items and quirky furnishings also helped create a clean, bright look that acts as a canvas for a potential buyer to bring their own flair,
“You want to show the home in a way where an investor thinks they could just put a tenant in straight away.”
She said the property attracted plenty of interest from interstate buyers as well as renovators seeking a larger parcel of land still close to the beach.
“There is such high demand and low supply of one-acre blocks in boutique acreage pockets like this,” Ms Canning said.
Knight plans on sitting on her portfolio for now
She bought another home following her engagement to Henry Brayshaw
The home’s location was described as “a quiet, family-friendly pocket where the bush meets the sea, just 10 minutes from Currumbin’s surf breaks and rockpools, with local shops and sporting facilities all within easy reach”.
Knight said she planned on sitting on her portfolio of two other investment properties for now. She recently settled on her purchase of a newly renovated home with a pool.
English (US) · 