Geelong vendors net $10k bonus after mid-campaign auction switch

3 weeks ago 11

3/98 McKillop St, Geelong, sold under the hammer for $780,000.


Vendors scored a $10,000 bonus after switching strategies mid-campaign to sell their inner city townhouse in challenging conditions.

The sellers had initially listed the three-bedder at 3/98 McKillop St, Geelong for private sale but converted it to auction to secure a deal.

They also dropped the price from the mid-$800,000s to $700,000 to $770,000 to meet the changing market in the wake of the federal budget property tax shake-up.

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The kitchen and dining area links to a large paved outdoor entertainment area.


On a weekend when the region’s clearance rate was 50 per cent, Gartland, Geelong agent Lisa Emanuel said the move helped draw six genuine buyers to the 254sq m property.

It sold under the hammer for $780,000 after two active bidders raised a hand.

“It was a no-brainer for us to swap the method of sale,” Ms Emanuel said.

“It really worked. On the first weekend we switched over to auction I think we had 10 buyer groups come through and then we started to get multiple reinspections.

“It just goes to show if you do work with market conditions there are still buyers out there and you can still create that competitive sales campaign.”

THE main lounge is complemented by a second living area with its own balcony upstairs.


The spacious bedrooms appealed to buyers.


The townhouse was one of only six in a quiet complex and offered a spacious floorplan with two separate living zones, two outdoor areas and two car spaces.

She said the buyers were owner-occupiers who planned to use it as a secondary city base.

“I had a lot of interest from downsizer type buyers but then the other category were buyers that were looking at it as a second property, to have a lifestyle property in Geelong and then have a main residence somewhere else,” she said.

“They want a lock-up-and-leave type property because they’re obviously not planning to be there all the time.”

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