High buyer incentives and a shift toward more affordable housing has cemented a rise in new land sales across Geelong. Picture: Alan Barber
Strong rebate incentives and a shift toward more affordable housing has cemented a rise in new land sales across Geelong this year.
New research from Colliers showed a steady uplift in activity across Geelong, averaging 606 lot sales per month as buyer confidence improved.
Colliers research manager – residential, Hoang Vo-Tran said sales momentum continued to build through the first quarter of 2026.
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“Average sales over the past nine months have exceeded 300 lots per quarter, while incentive levels have remained broadly consistent over the past year,” she said.
Incentives, such as rebates of up to $25,000 on titled lots and $10,000 on untitled land supports affordability for buyers, without impacting underlying land values.
Greater Geelong recorded 113 land sales during the most recent reporting period, accounting for 15 per cent of the combined metro Melbourne and Geelong market.
While the median lot price remained stable at $425,950 on a median lot size of 448sq m, recent sales reflected a clear shift towards more affordable products, with a median sale price of $403,000 on smaller average lot sizes of 420sq m.
“The continued move towards smaller lots is a direct response to affordability pressures and borrowing capacity,” Ms Vo-Tran said.
Nearly half of all lot sales in Geelong last quarter were under 400sq m. Picture: Alan Barber
“Nearly half of all lots sold in Greater Geelong last quarter were under 400sq m, highlighting how developers are adjusting product to meet buyer demand.”
Greater Geelong remains one of the most tightly-held and consistently performing residential markets in Victoria with a healthy level of inquiry from owner-occupiers seeking value, lifestyle and long-term certainty, said Terry Portelli, national director, land marketing – residential at Colliers.
“Geelong offers a compelling proposition compared to Melbourne’s growth areas, with better established communities, strong transport connections and pricing that remains accessible for a broad range of buyers,” Mr Portelli said.
Cedar Woods Properties first land releases at Somerley, to be developed off Plantation Rd Corio, have sold out. Subsequent land releases will be available for purchase throughout 2026.
The development of new town centres, such as Armstrong Creek, and significant infrastructure investment was setting the region into a genuine live-work destination, Colliers Geelong agent Chris Nanni said.
“Geelong’s growth is being underpinned by sustained investment across commercial precincts, major infrastructure and new employment centres, positioning it as Australia’s fastest-growing regional city.”
Cedar Woods Properties’ Somerley project was one of the new estates to hit the market this year, with the first land releases selling out amid strong interest from first-home buyers, local workers and downsizers seeking access to established amenity and transport at an attainable price point.
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