It’s AI, and it led to a buy.
Robert Levine, a Miami resident and father of three, offloaded his longtime family home in less than a week after leaning heavily on ChatGPT instead of hiring a real estate agent.
The experiment, as reported in the New York Post, took place earlier this month and turned into a full-scale test of whether artificial intelligence could handle the nuts and bolts of a residential deal from start to finish.
“I really wanted to challenge myself to use AI for the entire journey, not just piecemeal,” Mr Levine told NBC Miami. “Every step along the way.”
ChatGPT helped this Florida man earn more that $1.3m. Photo: Getty Images
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Rather than bringing in an agent, Mr Levine used the chatbot to map out a selling strategy, determine pricing and shape the home’s presentation.
The tool flagged specific upgrades it believed would deliver the strongest pay-off, including repainting select rooms, and built out a step-by-step timeline to guide the listing process.
“We repainted a couple of rooms in the house because ChatGPT said that’s where you’re going to get the biggest return on investment,” Mr Levine said.
Robert Levine’s house which he sold using ChatGPT and no real estate agent. Photo: Google Maps
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The platform also generated marketing copy, helped position the property on the Multiple Listing Service and even advised on timing, suggesting the home go live midweek to capture maximum attention.
The result: a rapid-fire response from buyers.
Within three days of hitting the market, Mr Levine had fielded five separate offers.
By the end of the weekend – just five days after listing – he had inked a deal, with the contract itself drafted with help from the same AI tool.
“It exceeded our expectations,” he said.
Robert Levine earnt more than what real estate agents were quoting him.
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The four-bedroom, three-bathroom home ultimately closed for $1.374m (US$954,800), roughly $150,000 above what local real estate agents had estimated.
“When we met with real estate agents they lacked confidence in pricing,” Mr Levine told Fortune.
“ChatGPT gave us more confidence in price points of where the market was going.”
While Mr Levine still brought in a lawyer to review the final paperwork, he estimates the tech-driven approach shaved a meaningful chunk off the typical cost of selling.
“We estimate that leveraging these AI tools will save us about 3 per cent of the total sale price, which in our case is a meaningful amount of money,” he said.
Even so, Levine stopped short of declaring AI a full replacement for human agents, instead framing it as a powerful new layer in the process.
“The impact they make is very real,” he said.
This story first appeared in the New York Post and was republished with permission.
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