Consumer credit reporting company Experian has reached an agreement to acquire mortgage shopping platform Own Up, with the goal of integrating homebuying guidance and loan options into Experian’s existing ecosystem of credit card, personal loan and auto insurance offerings.
Own Up operates an artificial intelligence-powered mortgage shopping platform for home purchases, refinances and home equity loans, working with a network of more than 40 lenders. Experian, meanwhile, reaches approximately 80 million members through its business-to-business mortgage capabilities and consumer services.
“This agreement strengthens our role as a holistic financial co‑pilot for consumers, bringing personalized mortgage options into the same secure platform they already trust,” Dacy Yee, president of Experian Consumer Services, said in a statement.
Patrick Boyaggi, CEO and co-founder of Own Up, said that the company’s mission “has always been to ensure that no borrower overpays for their mortgage.” He added that “by joining forces with Experian, we are entering a transformative new chapter.”
As part of the integration, shoppers using the Experian Marketplace will be able to access Own Up’s AI-driven technology to move toward preapproval or a rate lock without leaving the platform. Consumers will also be able to compare mortgage offers and receive support from a partner throughout the home loan process.
The transaction is expected to close within 90 days, subject to regulatory approvals. Financial terms were not disclosed.
English (US) · 