Luxury Gold Coast architecture is changing, with the focus now on elegant, understated design that celebrates the best of a beach-side lifestyle.
Today’s discerning buyers are seeking design-driven beachfront apartments that prioritise liveability and enduring luxury over fleeting trends — and deliver comfort and craftsmanship in equal measure.
Highlife Property Group’s latest project is leading this wave of understated elegance in one of the Gold Coast’s most picturesque and unpretentious beachfront locations: Bilinga.
With its old-school Gold Coast charm, the laid-back southern suburb has been drawing apartment hunters seeking everyday luxury on the beach.
“Blonde captures the essence of Bilinga,” says Elyse George, Highlife Property Group co-director.
“It’s beautiful, but it’s also really authentic — it’s not a curated coastal moment.
It’s the kind of place where you have the old locals (who) have lived there for decades and people are walking around barefoot with their coffees.”
Blonde by Highlife Property Group is a luxury beachfront development in the Gold Coast enclave of Bilinga.
Why Bilinga is back in the spotlight
Bilinga’s appeal is rooted in its unpretentious atmosphere, vast sandy stretch, and strong sense of community.
Its location offers the perfect blend of peace and convenience — minutes from Tugun and Kirra’s dining and shopping precincts, close to the Gold Coast Airport for quick escapes, and with easy M1 access north to Brisbane or south to Byron Bay.
For buyers comparing Gold Coast beachfront suburbs, Bilinga provides a quieter alternative to central tourist hotspots, while still offering premium coastal living and direct beach access.
Visionary coastal craftsmanship
Highlife Property Group is a respected developer-builder that specialises in luxury residential projects across the Gold Coast.
Led by James and Elyse George, each Highlife Property development represents the work of an expert team with a shared commitment to elevated design and uncompromising quality.
Blonde follows the success of Ayla — an eight-apartment development at Mermaid Beach — but takes things to a new scale and location.
Positioned directly along the golden sands of Bilinga, Blonde features 19 absolute beachfront apartments, including two double-storey penthouses and a ground-floor beach house with its own private pool.
Designed in collaboration with BDA Architects, Blonde embodies refined coastal living where every element is considered, curated and shaped by its spectacular natural surrounds.
The design of each Blonde apartment showcases the homes' incredible beach-side views.
The architecture of calm
Blonde has been created as a sanctuary within the vibrant Gold Coast beachfront environment.
The entry spaces use glazed glass and transparent elements to blur the lines between indoors and outdoors, with tactile changes in texture as you move through the building.
On the eastern side, floor-to-ceiling windows frame uninterrupted views over the Pacific Ocean, from Coolangatta in the south to Currumbin in the north.
Spacious balconies provide an ideal setting for entertaining or simply enjoying the sea breeze.
The western façade maximises both comfort and privacy, incorporating angled face brickwork, sun-shading, layered materials and terraced landscaping to mediate afternoon heat and manage acoustics.
“The interiors are really effortless,” says Ms George.
“We’ve kept everything natural, with your beautiful oak, your soft tones, so that when you walk in, you feel calm and comfortable right away.
The materials are warm and honest, and the palette is deliberately understated.
Nothing’s overdesigned, but everything’s deeply considered.”
Lifestyle amenities that flow with the beach
Blonde’s wellness amenities connect residents directly to the beachfront lifestyle.
There’s an easterly-facing magnesium pool, sauna, hot and cold plunge pools, outdoor showers and a communal kitchen with understated retro charm.
A dedicated surfboard storage area makes it easy for residents to step off the sand and store their boards — a small detail that reflects the project’s considered approach.
“There’s been so much care in every decision,” says Ms George.
“We’ve looked at the design, not just in terms of how it looks, but how it lives and feels day to day.
That’s what we’re obsessed with getting right — having homeowners come in and feel like we’ve designed everything for how they live.”
With beach right on their doorstep, Blonde residents have access to a luxurious wellness-focused lifestyle.
Meeting buyer demand for coastal downsizing
Blonde is close to major services including John Flynn Private Hospital, Surf Life Saving Clubs, and the cafés and restaurants of Tugun and Kirra.
Almost half of the apartments have sold within weeks of release, with strong interest from downsizers — and from those who have already made the move but now want a larger apartment in a more relaxed southern Gold Coast location.
The current release includes two apartments starting at $3.9 million.
Construction is underway, with completion scheduled for mid-2027.
“Blonde is the kind of space that you just feel instantly comfortable in,” says Ms George.
“When I picture people living here, I see morning swims and coffee walks, sandy feet and red wine on a balmy evening.
It’s those genuine moments that make beach life so wonderful.”
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