Double Bay penthouse sold off the plan for circa $50 million

The circa $50m off-the-plan sale of the Ruby Double Bay penthouse sits in Sydney’s known top 10 apartment sales list, and ranks the dearest outside the CBD.

It doubles the current $24.9m record for the increasingly glitzy downsizer suburb, set when the co-founder of Retail Apparel Group, Stephen Leibowitz and his wife, Pam, purchased the Ode penthouse on Cross St off the plan in 2023.

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Ruby House, Penthouse, Double Bay.

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Developer Fortis has only just confirmed the sale of the penthouse, but already whispers suggest its mystery purchaser will emerge as Point Piper car importer Neville Crichton and his wife Nadi.

Crichton recently advised he’d inspected the place, while we were having a chat at a mate’s birthday party on the lawn at Prince Edward Yacht Club, before he walked to his nearby Longworth Ave home across the sandy beach.

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Neville Crichton. Picture: James Croucher

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Melbourne architect Pete Kennon designed the 550sq m internal space with four bedrooms and four bathrooms, set for completion early next year.

It come with two sweeping north-­facing terraces landscaped by Wyer & Co, and six-car garaging with lift access, on the corner of New South Head Rd and Bay St.

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Inside the home.

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The circa $50m off-the-plan sale of the Ruby Double Bay penthouse doubles the current $24.9m record for the increasingly glitzy downsizer suburb.

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Sydney’s priciest remains the $141.55m paid for the amalgamated penthouse in Lendlease’s One Sydney Harbour tower.

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This article was originally published on 11 May 2026 at 12:07pm but has been regularly updated to keep the information current.