Custom rebuild rises from ashes at Winchelsea country estate

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3240 Princes Highway, Winchelsea, goes to auction on November 15 with $1.875m to $2m price hopes.


A Winchelsea home meticulously rebuilt after a devastating fire claimed its heritage predecessor is the centrepiece of country estate that’s hit the market with income-generating potential.

The vendors have recently put the finishing touches on the custom three-bedroom residence set among cottage gardens at 3240 Princes Highway.

The 5.46ha lifestyle property also includes three self-contained guest cottages with a proven track record as boutique holiday accommodation.

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Tasmanian oak floors feature throughout the main house.


The main living room has an open fireplace and direct deck access.


An outdoor bath clad in corrugated tin is among rustic country touches, though the resident goat and peacock are not included in the sale.

Jellis Craig, Geelong agent Elise Carey expects the property to fetch $1.875m to $2m when it goes to auction on November 15.

She said it had loads of potential for buyers looking for a lifestyle change or to upscale the existing short-stay accommodation business.

“It’s a beautiful property and it’s such a short drive to the main town so I think that’s going to be a huge selling factor,” Ms Carey said.

“It has got three self-contained cottages on the property. The vendors were using them as Airbnb but it wasn’t a full time job and they were generating around $30,000 a year.

“They did express that there is obviously more money to be made there and more potential.”

Cottage gardens surround the three guest cottages, two of which have outdoor baths.


Outdoor entertaining centres around the swimming pool and a large covered deck.


The bedrooms have a classic feel.


The original weatherboard house at the property was badly damaged when a fire broke in 2022.

While its replacement could be mistaken for a period home, with it’s return veranda, 3.3m ceiling and high skirting boards, the vendors switched the exterior from white to black as a point of difference.

The new open-plan kitchen, living and dining area is the centrepiece and links to a swimming pool set in landscaped gardens.

“The original home sadly burnt down and this is a brand new custom designed and built home,” Ms Casey said.

“It’s got Tasmanian oak flooring, 11-foot ceilings and it just feels really beautiful when you walk inside.”

This pint-sized resident is not included in the sale.


This guest cottage has a rustic feel.


She said the vendors were antique dealers who had put their own creative stamp on the individually styled cottages, which have kitchens, bathrooms and courtyards.

The grounds includes fire pits, picnic lawns, mature trees, winding gravel paths and a 15.3m by 25.7m machinery shed.

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