Condo buyers are more selective this year. And that's understandable. Condo prices, HOA fees, and property taxes have increased significantly over the last decade, so buyers are naturally more sensitive to the costs of ownership.
Here's how one Madison area seller addressed those concerns head on to create a beautiful listing presentation -- and a sale that attracted multiple offers for far above the list price.
(photos courtesy of Step Inside Media)
How to crush your condo sale
1) Apply a fresh coat of paint and install new flooring to eliminate wear and tear.
When you choose the right colors and products, new paint and flooring will change the entire look and feel of your condo, and reward you with an excellent return on investment.
2) Professionally stage and/or virtually stage your condo.
This seller chose to stage the kitchen and bathrooms, and virtually stage the living room and bedrooms. All of the staging was paid for and facilitated by Mad City Dream Homes, as part of our customized marketing plan.
3) Invest in professional photos, a virtual tour, and floor plan.
For this marketing plan, Mad City Dream Homes invested in two professional photo shoots. We used the "teaser photos" from the first shoot to launch our coming soon marketing. Once the condo was staged and fully prepared for the market, we invested in a second photo shoot with a complete set of visual media.
4) Invest in a professional, deep cleaning.
A home feels lighter and brighter, and takes on an entirely new look, when every surface sparkles. Our team hired Katharisma Cleaning to deep clean the condo as part of our marketing plan.
5) Create beautiful marketing materials.
Mad City Dream Homes created supplemental marketing materials to sell the features of the condo, the association, and the surrounding neighborhood. Our listing presentation even included photos of the surrounding area, highlighting local parks and amenities.
6) Price your condo competitively.
When you price your condo to attract multiple buyers, you'll receive more offers for higher prices and much cleaner terms.
7) Launch with an open house.
Mad City Dream Homes launched this listing with an open house. The buyer for this condo actually attended the open house and submitted their offer the very next day.
What questions do you have about selling your Madison area condo?
At Mad City Dream Homes, we specialize in the Dane County condo market and helping owners prepare for a successful sale. Reach out when you're ready for a helpful consultation. We'd love to be help you put a solid plan in place.
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