Florence Residences on the Gold Coast.
Buyers have splashed $140m in one weekend on 90 off-the-plan apartments in a new lifestyle-driven tower on the Gold Coast.
Leading Australian property developer Homecorp recorded a 75 per cent sellout of its Florence Residences, currently under construction in Surfers Paradise.
The $210m project has seen a flurry of eager buyers secure their slice of the Gold Coast’s latest wellbeing-focused offering in one of the nation’s most competitive property sectors.
The strong demand comes as interest in new dwellings continues to grow amid shifting market dynamics and recent federal budget announcements.
Soak up that view!
The view from the rooftop.
“With evolving market conditions, we expect demand for new dwellings to remain strong as buyers and investors seek quality, certainty and long-term value,” said Ron Bakir, Homecorp CEO and founder.
“More than ever, buyers today are looking for more than just a home.
“Lifestyle, longevity, proactive health, wellbeing, connection and a sense of community are increasingly shaping purchasing decisions, particularly on the Gold Coast where these factors continue to be a major drawcard.”
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Florence Residences on the Gold Coast.
Florence Residences on the Gold Coast.
Rising 26 storeys, Florence Residences will include 120 apartments priced from $1.249m each.
The development, at 24 Monte Carlo Ave, will also have a wellness club with a resort-style rooftop pool, hot and cold plunge pools, a spa retreat, gymnasium and a yoga and pilates studio.
The Eastern European-inspired project also includes a resident-only lounge with private dining and a rooftop bar, outdoor entertaining areas, a hotel-style lobby lounge, bike parking and pet-friendly perks including a heated dog wash.
Homecorp CEO Ron Bakir says lifestyle, longevity, proactive health, wellbeing, connection and a sense of community are increasingly shaping purchasing decisions
Homecorp CEO Ron Bakir says buyers are looking for a place that complements their lifestyle, supports their wellbeing and reflects the way they want to live into the future.
“What we are seeing is a shift in how people define value in property,” Mr Bakir said.
“What attracts residents to new developments is a desire for more than just a residence, they are looking for a place that complements their lifestyle, supports their wellbeing and reflects the way they want to live into the future.
“That is shaping how we approach every development, with a focus on design, amenity and experience working together to create places that feel considered, connected and enduring in value, creating a legacy that extends well beyond today and for generations to come.”
A bedroom in Florence Residences.
A bathroom in Florence Residences.
A limited number of apartments remain, with a collection of four-bedroom sub-penthouses set to hit the market in the coming months.
“The strong response to Florence Residences has reflected this continued momentum in the Gold Coast’s premium coastal market, with Surfers Paradise remaining one of the region’s highest-growth suburbs, where sustained demand continues to strengthen its appeal as a destination for high-quality residential development,” he said.
Construction is set to be complete by late 2027.
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