Better Home & Finance Holding Co. announced Friday the appointment of Barry Feierstein as the company’s chief operating officer. In his new role, Feierstein will oversee Better’s corporate operations.
“We’re thrilled to have Barry on board as Better’s new COO. His background brings a rare combination of entrepreneurial spirit and operational discipline that will strengthen Better’s leadership team as we scale the company in 2026,” said Vishal Garg, CEO and founder of Better.
“During this pivotal moment of growth, Barry will play a critical role in driving the execution of our strategic business plans by building a fast moving and efficient organization.”
Feierstein brings more than 30 years of experience. He most recently served as COO of Hamilton Insurance Agency, an insurance broker and benefits administration provider, from January 2025 until December 2025.
Between March 2024 and December 2025, he also served as the founding chief operating officer of Open Castle Inc., a global credit facilitation platform. According to Better’s press release, Feierstein will remain as a strategic adviser for Open Castle.
“Throughout my career, I’ve focused on guiding companies through high-growth transformation. My experience has reinforced the belief that meaningful change is made possible when leadership up and down the organization is aligned around the same vision,” Feierstein said.
“I look forward to bringing that mindset to Better as the team scales our AI-powered platform and builds the future of homeownership.”
Feierstein has also worked in C-suite roles for companies like EasyKnock, University of Phoenix and Apollo Education Group, SLM Corp. (formerly Sallie Mae) and McKinsey & Co. He holds a bachelor’s degree from Tufts University and a master’s in business administration from Harvard Business School.
English (US) · 