Cara Delevingne, Alec Baldwin and other A‑listers are learning their fame isn’t translating to big bucks — on the home front.
The actors have been unable to offload their luxe New York pads, with Delevingne temporarily taking her Gramercy Park home off the market late last week and Baldwin’s wife, Hilaria, recently hitting social media to shill their lingering Hamptons abode.
Like for the Average Joe, if a celebrity-owned home isn’t priced right, it won’t sell, industry sources told the New York Post.
“I think inherent in listings like this is there’s an assumption that an association with a celebrity brings a premium,” said longtime appraiser Jonathan Miller.
“And in a market like Manhattan or the Hamptons, that simply isn’t supported by empirical data.”
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Cara Delevingne has tried selling her grand New York home — though it has been a challenge on the market. Picture: Tommaso Boddi/Getty Images
“People aren’t paying a premium in general for an apartment because an actor lived there,” echoed Compass broker Pamela D’Arc, who The Post reported sold Daniel Craig and Rachel Weisz’s off-market Cobble Hill brownstone for $16.4 million ($US11.8 million) in March.
“It still matters how you price and how you market something.” (She declined to comment on the couple’s sale.)
Exceptions, she said, would be a unique legendary trophy property like the 15-room penthouse at 1040 Fifth Ave. where Jacqueline Kennedy Onassis lived for 30 years.
Delevingne, the English model-actress, purchased comedian-late night TV host Jimmy Fallon’s four-unit triplex combo spread in 2022 for $15 million ($US10.8 million).
She listed the whimsical triplex for sale October 2025 at $15 million ($US11 million) before slashing it by 9 per cent a couple of months later.
She was poised to sell it for a $1.5 million ($US1 million) price cut in December.
The listing was temporarily taken off the market last week, according to a StreetEasy listing update.
“This is a very specific decor, and it may not appeal to everyone,” a luxury broker said.
The colourful dwelling, whose eye-catching decorations Delevingne largely left in place from Fallon’s ownership, will return for sale — though the forthcoming asking price isn’t clear.
Alec and Hilaria Baldwin have spent the past four years trying to sell their Amagansett escape. Picture: WWD via Getty Images
Out east, the Baldwins have their own property problem.
Their sprawling Amagansett estate has struggled to find a buyer for nearly four years.
The Hamptons home has been on and off the market, most recently returning with a roughly $28 million ($US20 million) price tag in January following a $1.5 million ($US1 million) discount.
All told, the total discounts at the five-bedroom, eight-bathroom home come to approximately $15 million ($US10 million) since the property’s initial $40.5 million ($US29 million) list price.
In the latest attempt to offload the property, Hilaria Baldwin posted a promotional video to her Instagram.
That is the second hands-on effort by the couple with Alec Baldwin doing a marketing video at one point.
“Maybe he wants to sell it, maybe he doesn’t,” the luxury agent said.
“There are people who do put things on the market, and it’s like, ‘if you get my price, I’ll sell. If you don’t, I’m not selling.’”
Hamptons real estate agents have previously said eight‑figure buyers tend to prefer new or extensively renovated oceanfront homes south of the highway, putting older estates like the Baldwins’ at a disadvantage.
Baldwin’s compound was listed in 2022. Picture: Realtor
Some listings have proven to be a royal pain.
Saudi Prince Muhammad bin Fahd bought Joan Rivers’ over-the-top Upper East Side penthouse in 2015 for $33.5 million ($US24 million).
He put the spread on the market in May 2021, asking $53 million ($US38 million), before dropping it to $48.8 million ($US34.95 million).
The home went off the market in 2023 before returning for sale in January 2025 for $39 million ($US28 million). It was pulled off in October.
The home’s decor is “very heavy duty. It’s very gold,” the luxury agent said.
“Not everybody’s going for opulent French decor. And the common charges and the taxes aren’t cheap either; they’re $32,000[-plus] a year. It’s not like you get fantastic services there.”
Another real estate expert who saw the home described it as “basically a two-storey living room with ancillary rooms around the edges.”
Late comedian Joan Rivers lived in a famously ornate apartment — and served as her co-op board’s president. Picture: Christie Goodwin/Getty Images
Her former home returned for sale early last year, but the new owner — who left the fabulously decorated spread in barebones condition — didn’t nab a buyer. Picture: TopTenRealEstateDeals.com
The plight of star-owned houses is nothing new.
It took Jennifer Lopez seven years to sell her $34.9 million ($US25 million) New York City penthouse in 2024. (Of course, her Beverly Hills divorce compound — which she shared with Ben Affleck — is another headache entirely.)
Celebrity-owned homes can languish on the market for myriad reasons like they are overpriced, or their bespoke nature appeals to a very specific buyer or the condition isn’t up to snuff, said Donna Olshan, president of Olshan Realty.
It’s very common for an expensive apartment “to sit on the market for two years,” she said.
But among successfully closed deals that time frame is much shorter, per Miller.
The average number of days a home sat on the market from the last price change, if any, to contract date was 77 days in the first quarter, the numbers man said.
In deals over $7.5 million ($US5 million), the average number of marketing days was 131. For deals over $15 million ($US10 million) it was 72 days, and for those over $28 million ($US20 million) it was 47 days.
When priced according to the market, some New York celebrity-owned homes get snapped up quickly — like the British billionaire developer Christian Candy, who sold his New York City townhouse for $76 million ($US55 million) in six days.
Affleck and Lopez. Picture: CBS via Getty Images
More recently, Lopez’s shared love best with her now-ex Ben Affleck has struggled to find its next owner in Beverly Hills. Picture: Realtor
Ricky Martin. Picture: Kevin C. Cox/Getty Images
Ricky Martin bought a four-bedroom, 4.5-bath pad in November 2012 for $8.3 million ($US5.99 million).
He first asked $9.9 million ($US7.1 million) for the home in April 2017 before pulling it from the market that November.
“So obviously it was too much money,” the luxury broker said.
Eight years later, the unit went back online for $9 million ($US6.45 million) on September 4 2025. There was a contract signed a month later with the Peter Marino-designed apartment selling in December.
“I think that’s an extremely good result,” the luxury broker said.
At the end of the day, “there’s usually a buyer for every home, especially if it’s priced right,” D’Arc said.
Parts of this story first appeared in the New York Post and was republished with permission.
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