Choosing the For Sale By Owner (FSBO) route in Sarasota can make it tough to reach buyers. Since the multiple listing service (MLS) is generally restricted to licensed agents, your listing might not get noticed. The good news is, a flat fee MLS Sarasota service allows you to list your home on the MLS for a set fee, giving it broad exposure without the high costs of a traditional agent.
However, it’s important to note that a flat fee MLS service isn’t ideal for every seller. This article will explore the pros and cons of using such services, feature several companies operating in Sarasota, discuss their fees, and provide other essential information to help you determine the best action for selling your home.
We also break down how the process works and provide you with some alternatives if you’re unsure about selling your home on your own.
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What is a flat fee MLS listing service in Sarasota?
A flat fee MLS listing service in Sarasota offers a unique advantage for FSBO sellers by enabling them to list their property on the local MLS without the need for a traditional real estate agent. This matters because the MLS is the main database where agents share listings, helping your home get seen by more potential buyers.
In Sarasota, normally only licensed agents can put homes on the MLS, but flat fee MLS services give homeowners a way around that. This means you can list your home yourself, get it in front of more buyers, and skip the agent fees, potentially saving thousands.
How much does a flat fee MLS service cost in Sarasota?
The cost of using a flat fee MLS service in Sarasota can vary significantly from one company to another. Some services offer basic listings for as little as $100 or even less, making it an accessible option for sellers on a budget.
On the other end of the spectrum, some packages can cost thousands of dollars, often including a range of additional features to help enhance the sale of your home. More comprehensive plans may include extras, such as professional photos, assistance with paperwork, and even a comparative market analysis, which can provide valuable insights into pricing your property competitively.
Flat fee MLS listing companies in Sarasota
beycome
beycome is a flat fee MLS company that helps homeowners list their properties on the local MLS as well as major real estate platforms. The service allows sellers to keep more of their equity, with an average savings of $12,000 in commissions.
Clients receive expert support via email, chat, or phone 24/7. With beycome, every listing is offered at a flat fee with zero commissions, providing a cost-effective alternative to traditional real estate services.
Service areas: Throughout Florida and other states, such as Illinois, Minnesota, North Carolina, South Carolina, Connecticut, and Texas
- Basic: $99 for a 24-month listing term, maximum listing photos allowed, unlimited listing changes, open house scheduler, and access to legal forms
- Enhanced: $399 for Basic inclusions, up to 25 professional pictures, photography session, yard sign, flyers and brochure, and virtual tour on YouTube
- Concierge: $599 (+1% of sale price at closing) for Enhanced inclusions, home valuation and pricing assistance, comparative market analysis, drone pictures, and full marketing support
beycome earned a high customer review score of 4.4 out of 5 stars on Google. Past sellers share that the company makes selling a home fast, easy, and affordable.
Users highlight the platform’s user-friendly design, which allows full control over every aspect of the sale, while knowledgeable and responsive support helps guide them through the process. Many report quick sales at the asking price and emphasize that using beycome can save significant money compared to traditional full-service Realtors.
Website: beycome.com
Phone number: 804-656-5007
Florida Flat Fee Homes
Florida Flat Fee Homes is operated by Home Sold Realty LLC, a licensed Florida brokerage. The company is led by an experienced broker who holds multiple real estate and title credentials and is a member of the National Association of Realtors, the Florida Association of Realtors, and all local boards and MLSs in the state.
The flat fee MLS firm provides everything homeowners need to sell their property, including training, expert advice, marketing materials, and opportunities for maximum exposure.
Service areas: Throughout Florida, including Sarasota
- Standard: $99 for a six-month listing term, up to 24 listing photos, virtual tour, buyer lead forwarding, and unlimited listing changes
- Premium: $199 for Standard inclusions, up to 48 listing photos, ShowingTime app, key lockbox, and yard sign
- Max Flat Fee: $299 for Premium inclusions, a 12-month listing term, social media boost, and text, email, and phone support
- Max Pro: $399 for Max Flat Fee inclusions, broker consultation, and unlimited open house schedule and promotion
Florida Flat Fee Homes received various positive customer feedback online, thus generating a high 4.9-star rating on Google. Previous sellers say that the company makes selling a home simple, efficient, and highly cost-effective.
Users highlight the platform’s comprehensive tools, including contract forms, instructions, and marketing support, which make managing a listing straightforward. Many also praise the team’s enthusiastic and knowledgeable customer service, noting prompt responses to every question and a smooth, guided experience throughout the process.
Website: floridaflatfeehomes.com
Phone number: 833-700-2782
Byowner.com
Founded in 1996, ByOwner.com offers homeowners a budget-friendly alternative to traditional real estate services. The company allows homeowners to create flat-fee MLS listings, helping their properties reach a large network of buyers while cutting down on commission expenses. Its approach empowers homeowners to manage key elements of the selling process on their own terms.
Service areas: Nationwide, including Sarasota
Listing fee (price varies by location): $195 for a six-month listing term, transaction support, color flyer, social media marketing, and video upload
ByOwner.com holds an A+ rating from the BBB and a 4.1-star rating on Google, reflecting its ethical approach to business. Homeowners say the platform makes selling a home easier and often allows transactions to close in just a few months. They highlight the helpful guidance and prompt support they receive, describing the service as reliable, straightforward, and an effective way to sell a property.
Website: byowner.com
Phone number: 800-296-9637
Jack Keller
Established in 1975 in Largo, Florida, Jack Keller is a family-owned and operated company offering a range of flat fee MLS listing packages tailored to meet the needs of every FSBO seller. Listings are placed on the local MLS and syndicated to major real estate websites, giving sellers broad exposure to potential buyers.
The company empowers clients to maintain control over pricing, showings, and negotiations while providing professional guidance every step of the way.
Service areas: Sarasota and neighboring areas
- Package 2: $75 for unlimited time in MLS, unlimited changes, contracts and disclosures, and vacant land listings only
- Package 3: $150 for Package 2 inclusions and listing of other types of properties, including homes, condos, and mobile homes
- Expert Seller: $375 for up to 100 listing photos, ShowingTime access, and open houses
- “Everything” Client: $475 for Expert Seller inclusions and for-rent listings
Jack Keller achieved an A+ rating from the BBB and a 3.5-star rating on Google. Customer experiences with the company vary widely. Some report difficulties reaching the staff and unhelpful automated messages, which frustrate sellers. However, others highlight the efficiency and responsiveness of the team, noting that listings are often entered on the MLS within 24 hours and properties can sell quickly.
Website: jackkeller.com
Phone number: 888-374-7692
Flat Fee MLS Realty
Flat Fee MLS Realty helps homeowners save thousands on commissions while providing professional real estate support. The company’s brokers are active, experienced realtors with extensive backgrounds in real estate, law, and finance.
With over 20 years of combined experience, they have managed thousands of transactions and continue to oversee deals today. Listings are placed on the MLS and syndicated to major real estate platforms, ensuring broad exposure to potential buyers.
Service areas: Florida, including Sarasota
- Silver: $129 for a three-month listing term, up to 15 listing photos, up to 10 listing changes, contracts and disclosures, and access to the showing appointment platform
- Gold: $299 for Silver inclusions, a six-month listing term, up to 50 listing photos, unlimited listing changes, open house scheduling, and comparative market analysis
- Platinum: $599 for an unlimited listing term, up to 25 professional photos, lockbox, and a photography session
Flat Fee MLS Realty achieved a high Google review score of 4.8 out of 5 stars. Many highlight the significant savings on commission and appreciate that the platform allows sellers to take control of showings and the listing process.
Reviewers also praise the team for being responsive, professional, and supportive, with additional services like photography adding extra value. Several note successful sales, often with fast results, and express confidence in using the service for multiple properties.
Website: flatfeemlsrealty.com
Phone number: 813-642-6030
Homecoin
Homecoin provides an affordable flat fee MLS service for homeowners looking to sell their properties. Listings appear on the MLS and are syndicated to leading real estate websites, maximizing visibility to potential buyers. Flexible flat fee packages allow sellers to stay in control of critical elements of the sale, including pricing, showings, and negotiations.
Service areas: Florida, including Sarasota, and 20 other states
- Basic: $95 for a 12-month listing term, up to 25 photos, 10 free listing changes, and disclosure forms
- Review: $99 + $95 (MLS listing fee) for Basic inclusions, listing form review, up to 1 hour of live support via phone and screenshare
- Full Service: $299 + $95 (MLS listing fee) for Review inclusions, up to 1.5 hours of live support, kick-off call, and dedicated staff member
Homecoin holds a 4.4-star rating on Google, as several clients commend the affordable, user-friendly platform for listing homes. Reviewers appreciate how easy it is to navigate, making it a practical option for managing a sale independently of an agent.
They often highlight the significant savings compared to traditional methods and note that the process is simple and effective across multiple transactions. Clients recommend Homecoin as a dependable, cost-efficient solution for selling property.
Website: homecoin.com
Phone number: 888-400-2513
How would a Sarasota seller benefit from a flat fee MLS service?
Choosing a flat fee MLS service is a smart option for sellers who want more control over the selling process. Traditionally, the seller is the one responsible for paying the real estate commission, usually 5% to 6% of the sale price, split between the listing agent and the buyer’s agent.
With a flat fee MLS service, you avoid paying the listing agent’s portion of that commission, making the process more cost-effective. Thanks to recent commission changes that separate buyer and seller agent fees, you may also save further by not having to cover the buyer’s agent’s compensation.
Selling FSBO with a flat fee MLS service can be good if you have a desirable property in a competitive market, as it may attract multiple buyers and offers quickly. Plus, if you like being hands-on with your home sale or want to skip working with an agent, this approach gives you more control and lets you stay personally involved.
Here are some of the key responsibilities you’ll take on as a FSBO seller:
- Using market data to set the right selling price
- Crafting an appealing listing description
- Taking professional photos and marketing your home
- Managing showings and open houses
- Handling offers, negotiations, and the contract
- Calculating closing costs and net proceeds
- Navigating the appraisal and inspection processes
- Dealing with transfer taxes
- Gathering the necessary documentation
Pros and cons of using a flat fee MLS listing service
Using a flat fee MLS service has its upsides and downsides. Before deciding if it’s right for your home sale, it helps to look at the pros and cons:
Pros of using a flat fee MLS listing service
- Eliminate listing agent commission: Save the typical 2.5% to 3% commission that would normally go to a listing agent.
- Represent yourself: Take full control and represent yourself in the home sale process.
- Take control of the sale: Manage all aspects of the sale from listing to closing.
- Prepare for the costs: Pay a known, upfront fee for listing services without hidden charges.
- Broaden exposure: Ensure your home is listed on the MLS and visible on popular third-party websites, increasing exposure to potential buyers.
- Reach traditional buyers: Connect directly with traditional buyers and their agents, potentially speeding up the sale.
Cons of using a flat fee MLS listing service
- Pay the buyer’s agent commission: Depending on negotiations, you may still need to offer a commission to the buyer’s agent, which affects your net proceeds.
- Manage all aspects of the sale: Handle negotiations, legal risks, and any issues that might arise during the sale process yourself.
- Sell without professional guidance: Navigate the selling process without the support and local expertise of a traditional real estate agent.
- Be at risk for legal troubles: FSBO has increased exposure to liability claims and other legal challenges.
- Risk selling for a lower price: Homes might sell for less than they would under the guidance of a seasoned real estate professional, as negotiating and marketing skills vary among individuals.
How do I list my home with a flat fee MLS service?
Listing your home using a flat fee MLS service isn’t complicated, but there are a few steps to keep in mind. Here’s how to get started:
Step 1: Vet the flat fee MLS service
Start by researching local flat fee MLS services to find the one that suits your needs. Check their packages, rates, and customer reviews on Google and BBB. Confirm the details of what each package includes, such as the number of photos allowed, available forms, and any additional costs for extras.
Step 2: Register and select a plan
Visit the chosen service’s website, register an account, select the most suitable package, and pay the required upfront fee.
Step 3: Enter your property information
Provide a detailed description of your property and upload high-quality photos. If available, fill out and attach the necessary disclosure forms to your listing.
Step 4: Read and sign your listing agreement
Carefully read the listing agreement provided by the service. Ensure you understand the terms, particularly regarding cancellation policies and any fees that might still apply. Sign the agreement to proceed.
Step 5: Review your live listing
After your listing is completed and published on the MLS, it will also likely appear on major real estate platforms like Zillow, Trulia, and Realtor.com. Since it may take a few days for your listing to show up, regularly check these sites to ensure your property’s information is accurately and attractively presented.
Are flat fee MLS listings effective in Sarasota?
In Sarasota, flat fee MLS listings work really well because almost all buyers start their home search online, and MLS listings show up on the sites they visit most. This helps your property get seen by more potential buyers. Plus, buyer’s agents use the MLS to find homes for their clients, making it an easy way to get your home in front of the widest audience.
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Alternatives to flat fee MLS services in Sarasota
If a flat fee MLS service doesn’t seem to match your needs, consider these alternatives:
Option 1: Flat fee agent
Engage a flat fee real estate agent who offers limited services for a set rate, typically between $3,000 to $5,000, with possible additional charges. This option suits homeowners seeking more control but still requiring some professional guidance.
Option 2: Discount brokers
Use a discount real estate broker, who accepts a lower commission than traditional agents but still provides essential services. This choice could cost more than a flat fee MLS service but includes more support.
Option 3: Full-service, experienced real estate agent
List your home with a top-performing full-service Realtor who offers comprehensive services and leverages deep knowledge of the local market. This option is ideal for sellers looking for expert assistance to navigate the sale process for quicker, potentially more profitable results.
Will I save money with a flat fee MLS listing service?
Using a flat fee MLS listing service in Sarasota does present initial savings on commission fees typically paid to a listing agent. However, it’s crucial to consider the potential impact on your final sale price.
According to National Association of Realtors research, FSBO homes generally sell for less than those sold by an agent. While the median sale price for FSBO homes was $380,000, homes sold through agents fetched a median of $435,000.
Therefore, while a flat fee MLS can effectively increase your home’s exposure and attract buyers, selling FSBO might lead to a lower overall profit after all factors are considered.
What if I need to sell my Sarasota home fast
If you need to sell your Sarasota home quickly, exploring options beyond the traditional market is your best bet. Companies like iBuyers or “We Buy Houses” entities can purchase your home quickly, often within days and regardless of the home’s condition. While these options typically offer less than market value, they provide a rapid solution when speed is more critical than price.
For those looking for a fast yet potentially more profitable sale, HomeLight’s Simple Sale platform could be ideal. This service expedites the selling process by connecting you with local agents or cash buyers, depending on your specific needs and timeline, offering a flexible and efficient way to sell your home quickly.
What else should I know about selling a house in Sarasota?
If you’re selling a house in Sarasota, it’s important to know the local rules, especially disclosure laws. You need to be upfront about any known issues with your property. Since real estate deals and contracts can get tricky, it’s a good idea for FSBO sellers to hire a real estate attorney to help avoid legal headaches. Here are some more points to consider:
- Upfront payment: Unlike traditional agents whose fees are contingent on the sale, flat fee services require payment upfront, whether or not the house sells.
- Frequent name changes: Some flat fee services may change names often, which can make it difficult to track their reliability and success rate.
- Direct contact information: Listings typically include the seller’s contact information, placing more responsibility on the seller to manage communications.
- Lack of dedicated support: There is often no dedicated professional to guide you through the process, unlike with traditional agents.
- Non-negotiable fees: While flat fee services charge a fixed rate, traditional agent fees can often be negotiated to potentially lower costs.
Ready to sell your Sarasota home?
Selling your Sarasota home is no small feat and can feel like taking on a second full-time job. Opting for a traditional real estate agent can provide you with a knowledgeable partner who is focused on managing and selling your property.
Conversely, choosing the For Sale By Owner (FSBO) route demands that you handle many tasks typically managed by an agent, which can be overwhelming, especially if you have existing commitments or limited real estate experience.
Using a flat fee MLS listing service can alleviate some of these burdens by providing different levels of support based on the chosen package. However, it’s important to consider that while this option may save on agent commissions, it does not eliminate other costs. Furthermore, without the negotiation skills and market knowledge of a traditional agent, you might sell your property for less.
If you’re ready to explore your options and need guidance tailored to the Sarasota market, HomeLight can connect you with a local agent to help ensure you get the best possible outcome for your sale.
Editor’s note: This post is for educational purposes only. Links to and mentions of Florida area flat fee MLS companies are not endorsements. Moreover, the program details mentioned above may change. Visit the company’s website for the most up-to-date information.
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