Berkshire Hathaway HomeServices (BHHS) and Zillow are teaming up to bring BHHS’s agents Zillow’s AI-powered Showcase tools.
On Tuesday, Zillow announced that it had entered into an agreement with BHHS to provide the U.S.-based members of the BHHS network with access to Zillow’s Showcase. This agreement was preceded by an earlier product partnership with BHHS’s parent company HomeServices of America, announced in April 2025.
According to BHHS, the company decided to provide its agents with access to Showcase after seeing the value agents with HomeServices of America gained from the product.
“Our agents have quickly embraced Zillow Showcase, and we expect many more to do the same after our parent company received such strong interest in a similar program,” Vince Leisey, the president of Berkshire Hathaway HomeServices, said in a statement. “We’re making Showcase available to our domestic network members to ensure they have the best tools at their fingertips to grow their businesses and get results for their clients.”
Listings using Showcase have room-by-room photo organization, prominent listing agent branding and interactive floor plans. Zillow says this results in more views, saves and shares for Showcase listings.
“We’ve seen agents really lean into Showcase, because it helps them stand out, no matter what is happening in an agent’s market,” Bobbi Jo Price, the vice president of Agent Sales at Zillow, said in a statement. “Agents have told us how Showcase delivers through every step of the listing life cycle, from winning a listing to getting it in front of more buyers and helping homes sell faster.”
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