Sydneysiders and Melburnians relocated to South-East Queensland in record numbers during the pandemic, and today, interstate migration remains strong.
Driven by the search for lifestyle appeal, many buyers are skipping traditional hotspots in favour of suburbs that feel more liveable day to day.
Enter South Surfers. The area offers convenient connectivity thanks to its proximity to Broadbeach and the G:link Gold Coast Light Rail, as well as access to golden beaches, world-class shopping, and a vibrant dining scene.
“South Surfers represents a shift in how people want to live on the Gold Coast,” says Sarah Andrews, founder and director of Andrews, a family-owned property developer based in Broadbeach with a strong track record delivering high-end, design-led residential projects across the Gold Coast.
“It’s less transient, more design-conscious and increasingly lifestyle-driven. South Surfers is quickly becoming one of the most desirable pockets on the coastline.”
South Surfers Paradise offers a quieter but still convenient suburb for smarter Gold Coast buyers.
Why buyers are acting before 2032
The Gold Coast has experienced exceptional capital growth in recent years, particularly in premium coastal markets where supply is constrained.
And with the upcoming Brisbane 2032 Olympics and pipeline of associated infrastructure investment on the horizon, many buyers are looking to South Surfers’ long-term potential.
“We’re already seeing buyers position themselves ahead of the 2032 Olympics, recognising the scale of infrastructure and global attention the event will bring,” says Ms Andrews.
“Historically, major global events tend to accelerate growth in well-located markets.
“Buyers understand that securing premium coastal property now, before that uplift, is a strategic move.”
Recent federal budget reforms have also supported investment into brand new housing by carving out new builds from increases to investment taxation. This is intended to support an increase in investor activity in apartment complexes, including on the premium end.
With these changes, buyers are expected to move to secure the advantages associated with newly built property, and coastal locations with access and amenity could become particular hotspots.
With the Olympics on the horizon, South Surfer's location offers serious potential and long-term value.
A wellness precinct in the sky
South Beach is a new dual-tower residential development comprising 394 apartments, rising 37 levels above a six-level podium.
Positioned in the emerging South Surfers Paradise, just 250 metres from the beachfront, South Beach sits at the intersection of Surfers Paradise and Broadbeach, offering immediate access to the coastline, light rail, retail and dining, while benefiting from a more relaxed, residential feel than the northern end of Surfers.
Andrews is both developer and builder, ensuring continuity from concept through to delivery.
The project blends sculptural architecture with expansive, light-filled residences, many featuring dual or triple aspects and large outdoor terraces.
“The interiors have been carefully curated to reflect a coastal, contemporary palette with a focus on natural materials and longevity,” says Ms Andrews.
The homes at South Beach have been designed to expertly cater to the Gold Coast lifestyle.
What sets South Beach apart is its wellness offering, spread across 5,500sqm.
“At the core of South Beach is what we refer to as a ‘wellness circuit’, a curated sequence of spaces designed to support recovery, relaxation and daily performance,” says Ms Andrews.
Imagine sunrise and sunset pools, a heated indoor hydrotherapy pool, magnesium spas, hot and cold plunges, sauna and steam rooms, a fully equipped Technogym fitness centre, yoga and grounding lawns, and a range of social and retreat spaces.
“It’s designed to replicate the experience of a high-end wellness retreat within a residential setting,” says Ms Andrews.
South Beach's large scale wellness facilities are all about supporting residents through relaxation and fitness.
A new wave of lifestyle buyers
South Beach is due for completion in early 2029.
Currently priced from about $1.09 million for one-bedroom residences, $1.795 million for two-bedroom residences, and $2.475 million for three-bedroom residences, South Beach’s apartments are being snapped up by savvy buyers.
Ms Andrews says since sales commenced in early 2026, there has been strong demand – particularly from local downsizers, professionals and interstate buyers.
“A significant portion of the first release has already been secured, reflecting confidence in both the product and the location,” she says.
“The common thread is a preference for design quality, lifestyle and amenity over purely investor-driven product.”
Ms Andrews says South Beach offers buyers something fundamentally different.
“It’s not just an apartment, it’s a fully integrated lifestyle,” she says.
“The combination of architecture, location and wellness amenity creates a daily living experience that’s typically reserved for luxury resorts.
“It’s designed for people who prioritise how they live, not just where they live.”
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