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Muval CEO James Morrell says his company has seen a surge in inbound moves scheduled for the second half of this year to places like the Gold Coast and Hackham.
The Gold Coast in Queensland is the most popular place to move to in the country, new research reveals.
National online removalist booking platform Muval has shared its up-to-date migration data showing where Aussies are choosing to live in 2025.
Main Beach on the Gold Coast looking north.
They predict which suburbs are the most ‘up and coming’ by looking at the number of people moving in and out of the suburb vs out (inbound to outbound ratio).
Hackam in South Australia came in second, following by Applecross in Western Australia.
Each location in the top three recorded a ratio of 12, meaning that for every one person moving out, twelve were moving in.
7 Heylen Court, Hackham is on the market at $750k – $800k. Source: realestate.com.au
58 Glenelg Street, Applecross, WA is on the market. Source: realestate.com.au
These high ratios signal a strong pull factor, likely driven by lifestyle, affordability or employment opportunities.
“We’ve seen a surge in inbound moves scheduled for the second half of this year to places like the Gold Coast and Hackham.” said James Morrell, Muval CEO.
“The Gold Coast, Hackham and Applecross all offer a lifestyle appeal, relative affordability compared to capital city cores and better work-from-home conditions like larger homes or access to nature that Aussies are clearly chasing
“The Gold Coast especially has become a magnet for families and remote workers looking to escape the city grind without sacrificing connectivity or opportunity.
James Morrell, CEO at removalist platform Muval. Picture: supplied
Mr Morrell said people were prioritising lifestyle, and were willing to cross state lines for it.
“We’ve also noticed fewer outbound requests in these hotspots, meaning once people settle in, they’re more likely to stay put,” he said.
“That kind of stickiness is a strong indicator of local satisfaction, which feeds into this high inbound-to outbound ratio.”
The Gold Coast is the most popular city among Aussies relocating.
Queensland stood out with three suburbs in the top 10, while South Australia followed with two.
There were no suburbs from Tasmania, the ACT or the Northern Territory in the list, suggesting population shifts were currently favouring key lifestyle and metro-adjacent areas on the mainland’s eastern and southern coasts.
Gold Coast real estate agent Amir Mian, of Amir Prestige Group said the Gold Coast real estate marketing continued to boom.
“Buyer demand is surging, especially among interstate migrants from NSW and Victoria looking to make a lifestyle shift,” Mr Mian said.
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Rank, Locality, State
1. Gold Coast, QLD
2. Hackham, SA
3. Applecross, WA
4. Basin Pocket, QLD
5. Calga – Kulnura, NSW
6. Keperra, QLD
7. Westmeadows, VIC
8. Hervey Bay, QLD
9. Stepney, SA
10. Point Clare, NSW
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