The red-brick T.B. Guest & Co. biscuit factory, once churning out Teddy Bear biscuits, now reimagined as heritage apartments in West Melbourne.
A Melbourne warehouse where Teddy Bear and Butternut Snap biscuits once rolled off the production line has been reborn as a heritage apartment.
The one-bedroom loft at 19/11 Anderson St, West Melbourne — the former T.B. Guest & Co. biscuit factory — is now one of the city’s most stylish conversions, with a price guide of $875,000-$950,000.
The red-brick landmark on Anderson St was once a bustling workplace employing hundreds of staff and delivering truckloads of biscuits across Victoria.
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More than a century later, its robust walls and Oregon beams now enclose loft-style homes that have become some of the most sought-after in the suburb.
Apartment 19 is one of the building’s rare one-bedroom offerings, though at 95sq m it dwarfs most modern equivalents.
With soaring black-painted ceilings, exposed brickwork, polished hardwood floors and a separate study large enough to double as a guestroom, the scale is a point of difference.
Original Oregon beams and century-old craftsmanship blend with modern finishes for a New York-style loft feel.
The apartment also comes with oversized secure parking, an uncommon inclusion in heritage conversions.
Ray White CRE director Toby Campbell said the property’s history was its greatest selling point.
“People chasing this style won’t even consider a modern build, they want the authenticity, the charm, the narrative baked into the bricks,” Mr Campbell said.
“You’re not just buying an apartment, you’re becoming a custodian of a legacy.
“This is forever architecture.”
Heritage character meets city convenience, with secure oversized parking and cafes, gardens and the CBD on the doorstep.
Mr Campbell said buyers drawn to warehouse conversions were looking for more than just a home.
“This is a one-bedroom you can actually entertain in, not your standard shoebox,” he said.
“It’ll attract style-conscious buyers who value space and atmosphere. Even two-bedroom buyers are showing interest.”
The building’s fading “Biscuits & Cakes” signage still stands over Anderson St, a reminder of its industrial past, while the 2002 conversion that transformed the site into residences deliberately kept the raw materials and character intact.
At 95sq m, the oversized one-bedroom apartment dwarfs most modern equivalents and includes a versatile study.
Inside, the combination of century-old craftsmanship and modern finishes delivers what agents often call Melbourne’s answer to the New York loft.
West Melbourne’s transformation from working-class heartland to inner-city hotspot has fuelled demand for conversions like this, with the Ray White CRE director feeling confident the upcoming Arden Metro Tunnel station will to accelerate growth in the area.
“Collingwood and Fitzroy used to dominate, now West Melbourne is firmly on the radar,” Mr Campbell said.
The apartment goes to auction on September 20.
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