Renters have more options than ever for high-end living, but few communities are rethinking the experience of renting as comprehensively as Home Parramatta.
The rental lifestyle is changing as more people than ever vie for a lease.
But a growing group of renters are chasing more than just a roof over their heads, instead pursuing flexibility, service, design quality and a stronger sense of lifestyle.
The shift is seeing demand surge for premium rentals, especially in capital cities like Sydney and Melbourne where specialised Build-to-Rent projects like HOME are transforming what it means to rent by choice.
Lifestyle and wellness are diving the next generation of renting at Home Parramatta.
Inside the upscale rental amenities at Home Parramatta
A leader in the professionally managed, large-scale rental space, HOME has launched its latest luxury rental project in Parramatta, and its apartments are clearly hitting the mark when it comes to knowing what renters desire.
Think world-class resort-inspired amenities like concierge services, wellness zones, co-working spaces, and sky terraces that are convenient.
"We think about amenity through the lens of practicality," explains Christian Grahame, Head of HOME.
"If it doesn't help residents live better day-to-day, it doesn't belong."
Wellness spaces are embedded throughout the levels with restorative areas for yoga and Pilates, an infrared sauna, a semi-enclosed pool, and retreat-style spaces that allow residents to switch between focus and downtime.
The features have been carefully chosen to create an "empowering lifestyle", and Mr Grahame adds that the professional rental model is also a huge advantage, streamlining the logistics of getting in and living in the building.
"Because we own and operate the building, the resident experience can be shaped end to end – from application and move-in through to the services, spaces and community programming that support people's lives," he says.
Pet-friendly living is part of the offer too, with a dog park terrace and pet spa for residents who want to bring their furry friends too, he adds.
HOME carefully considers the amenities they offer to make sure they fit the needs of modern renters.
Lifestyle magnet: Parramatta's pull for renters
While HOME has already launched three locations in the heart of Melbourne, it's expanding to other postcodes where renters are wanting the luxury lifestyle.
Parramatta’s continued growth as Sydney’s second CBD makes it a natural fit for Home’s next stage of expansion.
The developing hub sees over 60% of properties rented, showing it's a high-demand market, and it’s not hard to see why given it has everything a renter needs, Mr Grahame shares.
""It has a Westfield retail centre, railway station, renowned Church Street eateries, the Parramatta River and Park, Light Rail with Metro line under construction, CommBank Stadium, and nearby one of the largest urban renewal projects in Australia – Parramatta Square, a world-class civic centre,” he says.
At its heart, Home Parramatta’s location is one of its biggest strengths and has been strategically placed to put residents "close to everything".
"Parramatta Square and Eat Street are on your doorstep, with Harris Park and Westmead minutes away," Mr Grahame says.
Parramatta's growth as Sydney's second CBD means renters have access to all they need on their doorstep at Home Parramatta.
Renting reimagined: flexible, design-forward living in Sydney
To match renters’ luxury preferences, the design of Home Parramatta has been a key consideration.
Designed by DKO Architecture, it's modern and impressive but also detailed, fusing luxury finishes, local craftsmanship, and thoughtful floorplans.
The interiors draw on a warm, "relaxed Australian luxury" design language, with materiality and finishes chosen to feel elevated but approachable , Grahame shares.
"The lobby sets the tone for the experience. It's curated and warm, with sensory detail and Australian artwork, designed to feel relaxed and welcoming, like you belong from the moment you walk in."
Beyond physical assets, renters also want to feel connected, so Mr Grahame says fostering a strong community has also been top of mind.
Home Parramatta has an integrated community events calendar with "programming shaped around practical interests and wellbeing for residents," he explains.
"From craft classes, art-making workshops and cooking demonstrations to sound meditations, movie nights and visits to local cultural institutions."
Even their building fitness partner is looped in, supporting residents through personal training classes and group sessions.
"Community is something we actively support - it isn’t left to chance," Mr Grahame says.
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