The California Association of Realtors (CAR) is teaming up with Ethica AI to provide members with access to VoicePilot through CAR’s subsidiary Real Estate Business Services (REBS), according to an announcement on Monday.
Ethica AI describes VoicePilot as an AI driven voice and workflow platform that helps real estate agents manage transactions, communications and client engagement.
Agents can use natural language voice commands to complete a variety of tasks and complete and fill out several standard CAR forms, including purchase agreements, listing agreements, buyer representation agreements, a seller counter offer form and CAR’s agent visual inspection disclosure.
“Additional forms can be incorporated over time as part of a structured rollout,” Judd Hoffman, the co-founder and CEO of Ethica AI, wrote in an email. “We began with the forms that create the most day-to-day administrative workload for agents, where voice-driven drafting can create immediate time savings. VoicePilot is designed to support structured expansion of the form library over time. We prioritize forms based on transaction volume and the potential to reduce administrative friction for agents. Our approach is to build depth and consistency first, then expand breadth.”
Hoffman said VoicePilot also enables agents to initiate and draft transaction documents, including initiating listing and disclosure workflows, start offers and counteroffers by voice and review draft content generated from their spoken instructions. The product integrates directly with zipForms, allowing agents to create drafts of official CAR forms in their existing transaction workflows through voice inputs.
“From there, agents can continue using their established signature and transaction processes,” Hoffman wrote. “The goal is not to introduce a new system agents must learn, but to accelerate document creation within the systems they already trust.”
VoicePilot is currently optimized to support voice inputs in both English and Spanish, but Hoffman said he and his team are working to expand language support “in a measured way to ensure that terminology, intent and contractual meaning are captured correctly.”
“At a high level, VoicePilot is about shifting real estate from a form-driven process to a conversation-driven one. Instead of spending hours navigating paperwork, agents can describe the terms of a deal and VoicePilot translates that into structured, compliant transaction documents,” Hoffman wrote. “At its core, VoicePilot is designed to give agents back time while reducing the clerical burden that comes with managing modern transactions. The goal is not to replace expertise, but to remove friction. By reducing manual entry and streamlining document creation, agents can respond more quickly, operate with greater consistency and focus more on client relationships rather than administrative tasks.”
This is not the first time Ethica AI has partnered with a Realtor association. Ethica AI has previously partnered with Miami Association of Realtors to provide members with access to AI-powered marketing tools designed to turn listing data into listing videos and property websites. Hoffman said he and his team are exploring more partnership opportunities for VoicePilot.
“Associations and MLS organizations are a natural distribution channel for workflow-native tools that deliver immediate value to agents. In addition to our past work with Miami Realtors and our current collaboration with CAR around VoicePilot, we are actively exploring additional partnerships,” he wrote.
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