From wellness retreats to secret speakeasies, this is what it takes to join Victoria’s ultra-exclusive $10m property club.
A basement wellness retreat, voice-activated tech and a garage big enough for a supercar collection, that’s just the entry point for Victoria’s $10m+ prestige club.
Buyers’ agents and high-end selling agents say homes that crack eight figures are no longer just about postcode or square footage, they’re about polish, privacy and absolute convenience.
Industry Insider Property director and prestige buyers agent Andrew Date recently inspected a $20m Toorak fortress that ticked every box: two pools (one for laps, one for lounging), a fully automated home system, and a wellness zone in the basement.
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“There was a pilates studio, sauna, steam room, the works,” Mr Date said.
“These homes are smart, secure and stacked with lifestyle features.”
Kay & Burton director Darren Lewenberg said prestige buyers were increasingly turning away from renovation projects, no matter how grand, in favour of perfectly finished homes.
“They’ll pay millions more just to avoid dealing with builders, permits and delays,” Mr Lewenberg said.
Today’s $10m homes are smarter, sleeker and more luxurious than ever, buyers expect voice-activated tech, flawless finishes and zero renovations.
“Brand new or fully renovated, that’s where the money is going.”
And they’re ruthlessly detail-focused.
Mr Lewenberg said if the floor plan doesn’t work, or the build quality isn’t up to scratch, they’ll walk.
“These buyers are globally aware, well-travelled and incredibly specific,” he said.
Architect-designed homes with resort-style pools and entertainer zones are commanding top dollar across Victoria’s prestige market.
Industry Insider Property director and prestige buyers agent Andrew Date says prestige homes are smart, secure and stacked with lifestyle features.
“They want quality that holds value.”
Land is still the foundation of a prestige purchase, especially in Toorak, Hawthorn or South Yarra.
Flat, well-oriented blocks close to schools and lifestyle precincts remain top of the wishlist.
But the finish matters too.
RT Edgar director Jeremy Fox says buyers are drawn to beautifully renovated homes that blend timeless elegance with cutting-edge design.
Natural light, soaring ceilings and expansive windows are high on the wishlist for luxury buyers seeking warmth and wow factor.
RT Edgar director Jeremy Fox said prestige homes that seamlessly blend heritage with high-end modern design were a major drawcard.
“Period homes with timeless architecture that have been brought into the modern era, they really resonate,” Mr Fox said.
On the Mornington Peninsula, it’s all about scale, views and retreat-style privacy.
A dramatic spiral staircase can be a signature showpiece in the most exclusive homes, both functional and a design flex.
Basement wellness retreats with steam rooms, saunas and pilates zones are fast becoming non-negotiables in top-tier homes.
Buyers in Portsea, Sorrento and Red Hill want vineyard backdrops, sweeping water views and space to unwind — with all the luxuries of a city mansion.
Most of the biggest sales aren’t public either.
Mr Lewenberg said many prestige deals above $10m now happen off-market, between trusted networks, with a recent $33m South Yarra mansion was never listed online.
Hidden bars and speak-easy-style lounges are now standard inclusions in Victoria’s most sought-after mansions.
Kay & Burton director Darren Lewenberg says prestige buyers are paying millions more to skip renos and move straight into perfection.
“They’re not just buying a home,” Mr Lewenberg said.
“They’re buying time, certainty and status.
“And for that, buyers expect it all, bar, basement, butler’s pantry and biometric entry, delivered upfront, no compromises.”
Melb’s $10m+ Property Buyer Checklist
1. Wellness retreat features
– Sauna, steam room, pilates studio, and dedicated wellness zones in the basement.
2. Smart home tech and security
– Voice-activated systems, biometric entry, advanced surveillance, and full automation.
3. No reno required
– Fully renovated or brand-new builds only. Buyers are paying a premium to avoid permits, tradies, and delays.
4. Trophy garage space
– Room for supercar collections, often underground and climate-controlled.
5. Entertainer-grade extras
– Bar, butler’s pantry, private cinema, lift, pool, and alfresco areas, all delivered upfront, no compromises.
Additional reporting by Alesha Capone
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