PropTrack data reveals the SA suburbs with the largest increase in buyer enquiries.
The rising cost of living is forcing househunters into affordable and regional areas across South Australia – but one blue-chip eastern suburb is bucking the trend.
Houses in Kensington Gardens recorded the biggest jump in buyer demand over the past year, according to latest PropTrack data.
The average number of key enquiries per property listing on realestate.com.au in the suburb rose 94 per cent to 92.9.
Key enquiries per listing are determined by prospective buyers’ “high-intent” actions on a listing, including emailing an enquiry, calling the agent or downloading documents.
It shows the level of demand among serious buyers who are ready to purchase a property.
Ray White Burnside agent Damien Fong said a range of factors were contributing to increased buyer demand in Kensington Gardens, which PropTrack data shows has a median house price of $2,087,500.
With many eastern suburbs parents keen to help their children purchase their first property turning to Kensington Gardens for the more affordable units and townhouses, Mr Fong said competition for property in the sought-after suburb was increasing.
“The few houses sold in the area have been a hive of activity,” he said.
“Around the reserve, it’s pretty highly sought after.”
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Mr Fong said several multimillion-dollar sales in Kensington Gardens were also drawing more eyes to the area.
“There have also been quite a few impressive properties that have come up in the past 12 months,” he said.
Other locations that recorded the largest increase in enquiries for houses were mostly in more affordable or regional areas, including Fairview Park, Millicent and Roxby Downs.
For units, Somerton Park topped the list, with the average number of key enquiries per property climbing 35 per cent to 49.7, followed by Ascot Park and Brooklyn Park.
The average number of enquiries per listing for Adelaide units rose 18 per cent in the past year, according to the data.
Ray White SA chief executive Matt Lindblom said the rising cost of housing and living was forcing some to turn to more affordable areas.
Suburbs with properties across a broad range of price ranges were popular, Mr Lindblom said.
“The bigger suburbs will tend to have higher traffic,” he said, with areas like Prospect standing out.
“There are two sides to Prospect, one is more expensive than the other,” he said.
“Because it’s such a big suburb, you can have a wider range of price points.”
According to PropTrack data, the median house price in Prospect sits at $1.365m compared to $670,000 for a unit.
Mr Lindblom also pointed out that while regional areas were popular for houses, city areas were in higher demand for units.
“Most of the high demand areas are, generally speaking, inner suburbs or within good proximity to public transport,” he said.
SA suburbs with the largest increase in enquiries
Houses
(Rank, suburbs, average enquiries per listing, change in enquiries per listing)
1. Kensington Gardens – 92.9, 94 per cent
2. Fairview Park – 49, 66 per cent
3. Maslin Beach – 70.2, 62 per cent
4. Panorama – 66.8, 60 per cent
5. Jamestown – 23.7, 57 per cent
6. Millicent – 19.7, 56 per cent
7. Newton – 72, 56 per cent
8. Roxby Downs – 12, 54 per cent
9. Port Augusta West – 32.4, 53 per cent
10. Mount Gambier – 35.1, 52 per cent
Units
(Rank, suburbs, average enquiries per listing, change in enquiries per listing)
1. Somerton Park – 49.7, 35 per cent
2. Ascot Park – 36.7, 35 per cent
3. Brooklyn Park – 53.6, 28 per cent
4. Camden Park – 41.2, 21 per cent
5. Bowden – 38.9, 20 per cent
6. Adelaide – 58.4, 18 per cent
7. Mitchell Park – 52.3, 17 per cent
8. Mount Gambier – 20.4, 14 per cent
9. Christies Beach – 47.3, 14 per cent
10. Prospect – 53.1, 14 per cent
Source: PropTrack
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