The new way to rent: Inside Sydney’s in-demand build-to-rent community

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For Sydneysiders looking to get the most out of the renter lifestyle, a new build-to-rent option is turning heads. 

The build-to-rent sector is booming across Australia, with opportunities emerging in cities nationwide.  

Renters are driving the trend, drawn to the high-end apartments that have been matched with resort-style amenities and purposefully connected communities.  

Now, renters with their hearts set on living in Parramatta are about to get their chance to join the revolution.

Build-to-rent is becoming an increasingly popular choice with renters in Sydney.


The rise of build-to-rent in Sydney and Parramatta 

Rentals designed specifically for premium renters have taken off in Sydney in recent years. 

Among the leaders in the movement is build-to-rent operator HOME, with Christian Grahame, Head of HOME, noting that their success stems from understanding what residents truly want.  

“We put the resident first, and that shapes everything we do,” he explains.  

"Owning and operating the building allows us to shape the entire resident experience.”  

The approach has huge upsides when compared with traditional apartments, where renters navigate inconsistent standards across landlord communication, building maintenance and lease renewals.

Inside Parramatta’s newest address for renters 

Following successful developments in Melbourne, HOME is launching its latest project in the heart of Parramatta.

This residential complex is a step above anything in the area, offering a range of dwellings, from studio and one-bedroom apartments to spacious three-bedroom units for larger households.

Meanwhile, the location was chosen for its lifestyle perks, with Parramatta Square, Eat Street, Harris Park, and Westmead nearby, offering both routine and spontaneous options.  

"It puts residents close to everything,” Mr Grahame says.

Home Parramatta offers renters a one-of-a-kind lifestyle in Sydney's west.


Laid-back Australian luxury

Mr Grahame says Home Parramatta's modern design is centred around "relaxed Australian luxury."

The precinct is sprinkled with warm materials and unique details, and contributions from local artisans help create a truly unique vibe. 

“The lobby sets the tone,” he says.  

"It’s curated and warm, with sensory detail and Australian artwork — designed to make you feel welcome from the moment you walk in.” 

Mr Grahame adds that collaborations with Australian brands like Jardan, GlobeWest, and Sarah Ellison have really helped "elevate" both the residences and communal spaces. 

How Parramatta’s newest rental offering redefines lifestyle 

Renting is often a lifestyle choice, and HOME doesn't shy away from this concept.  

"We think about amenity through the lens of practicality," Mr Grahame shares. 

"If it doesn’t help residents live better day-to-day, it doesn’t belong.”  

Wellness areas feature facilities for yoga, Pilates, an infrared sauna, and an enticing semi-enclosed pool.  

For residents working from home, co-working spaces are available that include quiet focus areas, meeting rooms, and collaborative spaces.

From the pool to the co-working spaces, Home Parramatta has everything renters need at their doorstep.


Why build-to-rent is changing this Sydney hotspot 

Home Parramatta is not just about a place to sleep, it goes above and beyond in terms of lifestyle and community building. 

Its lower level features mixed-use tenancies, making space for their onsite café, Milkbar, and unique retail offerings.

There's also an extensive program of events tailored to residents' interests, ranging from craft classes and cooking demonstrations to sound meditations and movie nights.  

“Our approach to community is about creating opportunities that feel natural,” Mr Grahame explains.  

"It’s not just about meeting neighbours. It's about being connected to local businesses and the wider Parramatta community.”  

HOME also partners with Premium Fitness to support residents through various classes and sessions. 

And, to top it off, residents can access daily onsite support for maintenance needs or assistance with downsizing or upsizing their apartments within the complex.  

"You’re not chasing a landlord. You're supported by people who are here for you every day," Mr Grahame says. 

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