Stepping into the role of CEO of the American Land Title Association (ALTA) is both a profound privilege and a significant responsibility—one I embrace with commitment and purpose. Throughout my career in public policy and association leadership, I’ve consistently seen how well-directed education and advocacy can support and enhance industries and elevate the professionals who drive them.
While the title insurance industry remains as vital today as it has ever been, serving as the cornerstone for the real estate market, it also is navigating a pivotal time, filled with exciting possibilities and challenges. I’m honored to continue working alongside our members who carry out the title industry’s core mission every day: creating certainty in the homebuying process for consumers across the country and protecting what typically are Americans’ largest assets and greatest opportunities for building wealth.
The real estate landscape continues to feel the effects of higher interest rates and affordability challenges driven by the lack of supply and costly regulatory barriers. At the same time, the title industry is adapting to meet shifting homebuyer needs, accelerated technological innovation and increased attention from policymakers.
Amid all of this, the importance of our work has never been clearer: Title professionals serve as guardians of one of the most important moments in people’s lives, providing assurance in the midst of uncertainty and building confidence in what is often the most significant financial commitment they will ever make. More than that, people feel a sense of achievement, pride and enthusiasm when buying a house because it represents financial and personal security and stability for their families.
It’s a responsibility we must uphold, and a story we must keep telling beyond the boundaries of our industry.
As we look to the rest of 2025 and beyond, ALTA’s priorities remain constant and enduring: advocating the unique value of title insurance, championing innovation with integrity, investing in people and communities and building trust through principled partnership and leadership.
ALTA will continue to engage lawmakers and regulators at federal and state levels to ensure they understand and appreciate the critical role our products and services play. Misguided alternative models fail to protect consumers, lenders and America’s housing market in very meaningful ways. We will strongly advocate to preserve what works while collaborating with other key stakeholders to thoughtfully solve current housing market challenges.
Innovation is essential to the future of real estate, but it must be done responsibly without creating risk for consumers or the broader real estate market. We’re committed to continuing to help ALTA members adopt new technologies safely, efficiently and conscientiously. ALTA has been the leader in fostering advancements like digital closings and remote online notarization (RON). We will continue to advocate for sensible policies, such as the SECURE Notarization Act, which would set national minimum standards for RON. The industry also will continue to leverage technology to enhance the consumer experience and advance strong protections for cybersecurity and fraud prevention.
ALTA’s membership is composed of dedicated experts who work tirelessly to provide top-notch service. We provide our members with cutting-edge education, training, resources and forums for new ideas and best practices. Additionally, the ALTA Good Deeds Foundation elevates the good work our members do in their local communities. These efforts further strengthen the industry and foster the ability to attract and retain top talent.
Today’s consumers seek clarity and confidence in their homebuying experience. At ALTA, we’re increasing public understanding of the title and closing process, clarifying our value proposition and helping consumers make informed decisions with trust and peace of mind.
Leadership is a shared journey. It thrives on collaboration, active listening and mutual learning. I’m excited to engage with our members, policymakers, partners and other stakeholders across the industry in my new role as we shape the road ahead.
Together, we can safeguard what matters most, embrace meaningful innovation and guide our industry’s future—deliberately, responsibly and with a clear sense of purpose.
Chris Morton is the CEO of American Land Title Association.
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