Rooftop gym, sky pool and sneaker wall: Culture Kings founders’ $30m penthouse sale

11 hours ago 2
Aleisha Dawson

Gold Coast Bulletin

The Altitude penthouse at 7001/4 The Esplanade, Surfers Paradise.


Young Aussie richlisters, Culture Kings co-founders Simon and Tahnee Beard, have made a bold play with their jawdropping $30m penthouse.

Dubbed Australia’s most talked about penthouse, the lavish Gold Coast sky-home is the crowning jewel of the ‘Soul’ building in Surfers Paradise on the Gold Coast and has been up for sale since June last year with a $30m price tag.

The couple are determined to fetch a strong price for the home, relisting it for sale with a new agency via an expressions of interest campaign run by Amir Mian and Marc Keswell of Amir Prestige Group.

Altitude is for sale via expressions of interest.


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Simon and Tah-nee Beard. Picture, John Gass


Altitude is described as the most extraordinary penthouse in Australia.


The agents describe the residence named ‘Altitude’, as the crown jewel of Queensland’s coastline and “the most extraordinary penthouse in Australia”.

“Rising above Surfers Paradise and commanding the top four entire levels of Soul – the Gold Coast’s most prestigious oceanfront tower – this residence is more than a penthouse; it is an international architectural landmark, a private world in the sky, and the highest vertical expression of lifestyle, luxury, and location ever brought to market,” the listing states.

“Occupying an awe-inspiring 1,070 sqm of internal and external space, Altitude is one of the highest sky homes in the southern hemisphere.”

Enjoy endless ocean views.


A lounge area.


One of the living areas.


There are five bedrooms, including a master suite with his and hers walk-in wardrobes and bathrooms, multiple dining and sitting rooms, two lounge rooms, a study, a library, a kitchen with a giant butler’s pantry, an outdoor gym, an internal lift, a huge entertaining area, and a cigar lounge and bar.

Half of the library is dedicated to a wall containing more than $1m worth of Mr Beard’s sneakers.

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The sneaker wall.


The bar.


The pool.


“Altitude is more than a penthouse,” the listing states.

“It is the final word in prestige real estate on the Gold Coast and the most distinguished address in Queensland.”

The Beards sold their majority stake in Culture Kings for $600m in 2021 and rewarded themselves with some of the Gold Coast’s most expensive properties — including the Soul penthouse.

Altitude penthouse crowns the Soul building.


The kitchen.


The sky-high gym.


They paid $15.25m cash for the property in July, 2021 — a record for an apartment sale in Queensland at the time.

The Beards started out in 2008 selling clothing imported from the US from a stall in the Carrara Markets, and soon grew to become a global fashion brand.

They are understood to have a personal combined net worth of $626m.

The Beards, who have four children, remain in Surfers Paradise in another luxury property on Isle of Capri.

One of the bedrooms.


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