Real estate brokerage recruitment platform Recruiting Insight wants to help firms level up their recruiting game with its new platform HiringCenter Pro.
Launched on Monday, Recruiting Insight describes HiringCenter Pro as an AI-enabled recruiting platform. The company said the platform will help brokerages identify, attract and retain top-tier talent.
The 2026 Agent Migration Report, which Recruiting Insight put together in conjunction with Lone Wolf Technologies and MyBFFSocial, found that while agent turnover remained relatively stable in 2025, a firm’s greatest challenge to capturing high-value agents on the move is the inability of a human recruiter to maintain consistent and personalized contact with the prospective agents over a long-period of time. According to Recruiting Insight, this new platform helps solve this “communication gap” problem by centralizing all communication channels including SMS, email and voice calls, so recruiters can respond faster.
“At Recruiting Insight, we believe ‘the firms losing talent aren’t losing on compensation; they are losing on real-time communication and support.’ Hiring faster is critical because, in today’s market, speed and customer service are the only sustainable competitive advantages. An agent’s recruiting experience is their first “customer service” interaction with a brokerage. If a firm is slow to respond now, an agent assumes they’ll be slow to support them during a complex closing later,” Mark Johnson, a managing partner at Recruiting Insight, said. “In an era of intense industry consolidation, the firms that win aren’t just the biggest, they are the most responsive.”
Automated follow up
The platform also allows recruiters to automate their follow-up and lead nurturing workflows and it provides them with analytics to see which sources provide them with the highest-producing agents.
At a time when brokerage consolidation is ticking up, Johnson says that recruitment remains incredibly important for all brokerage.
“Consolidations have their greatest impact at the local level. During times of disruption, affected agents lean on the individuals they already know and trust,” Johnson said. “Our platform equips local leaders to build and maintain a tight network of trusted referral sources over a long period of time. When these local disruptions occur, and they are happening all the time, these leaders are positioned to leverage those existing connections into immediate hires. We use high-tech to protect the “high-touch” relationships that big-box competitors simply can’t replicate at scale. By cutting hiring time in half, we ensure that no opportunity slips away, turning talent acquisition from a reactive scramble into a repeatable, profitable process.”
In an interview with HousingWire earlier this month, Johnson said that the majority of high-producing agents studied in the agent migration report that moved brokerage in 2026 moved due to leadership, derisking or autonomy.
“Most of them also mentioned dollars or splits, but that typically came up after they mentioned something else as their main motivator,” Johnson said. “It was really with the elite agents that autonomy came out as a reason because they want the freedom to do things like be licensed or work in two states and maybe their brokerage doesn’t allow that.”
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