Move Inc., the parent company of Realtor.com, has acquired Zenlist, a real estate technology company known for its collaborative search tools for agents and homebuyers.
The acquisition was announced Monday and aims to enhance Realtor.com’s offerings for real estate professionals by integrating Zenlist’s mobile-first platform, which allows agents and clients to search and communicate in a single, unified space.
Founded in 2016, Zenlist has been adopted by several MLSs and brokerages, serving more than 35,000 agents.
“As shifting dynamics reshape the real estate industry, Realtor.com is investing in technology and tools that help our industry partners and real estate professionals stay resilient, relevant and ready for what’s next. The acquisition of Zenlist marks a step forward in that effort,” said Anna Marie Castiglioni, Head of Realtor.com Next.
“With Zenlist, we aim to deliver a more modern, transparent and cooperative consumer buying and selling experience — at a time when trust, openness and innovation matter more than ever.”
Zenlist CEO and founder Tom MacLeod said joining Move Inc. will allow the company to scale its tools and services.
“We’re excited to join the team at Realtor.com and view this acquisition as an incredible opportunity for our customers and team,” MacLeod said. “By tapping into Realtor.com’s trusted brand and scale, we’ll be able to enhance our platform, broaden our offerings and continue delivering top-tier services and tools to even more industry partners and professionals.”
Employees of Zenlist will join Move Inc. as part of the acquisition. Financial terms of the deal were not disclosed. Alloy Technology Partners LLC served as Zenlist’s exclusive financial adviser in the transaction.