Realtor.com has launched RealAssist AI, a new artificial intelligence (AI)-driven home search experience developed in collaboration with Google, allowing consumers to search for homes using natural language conversations rather than traditional filters and search fields.
Currently available in beta to a select group of logged-in users across desktop, mobile web and the Realtor.com app, RealAssist AI is designed to assist buyers with early research, affordability questions, property discovery, neighborhood analysis and agent connections.
“Realtor.com is positioned to lead the AI era in real estate — and the data already points that way,” said Damian Eales, CEO at Realtor.com. “We lead our competitors in AI brand favorability. We are the most trusted brand among real estate professionals and the No. 1 real estate news publisher in the country. Our collaboration with News Corp and deep industry roots give us an authority in this space that others simply cannot replicate.”
The platform enables users to ask detailed, conversational questions about affordability, neighborhoods, commute times, property characteristics and lifestyle preferences.
RealAssist AI then generates personalized recommendations and insights based on those criteria.
“Buying a home is one of the biggest financial decisions most people will ever make, and most buyers start the process feeling overwhelmed and underprepared,” said Mickey Neuberger, chief consumer and marketing officer at Realtor.com. “RealAssist AI removes the uncertainty and builds confidence at every step, from early research to connecting with a local agent, because the insight behind it is real. Every buyer deserves that.”
A key feature of the platform is its ability to maintain context across sessions, remembering user preferences, budgets and priorities so conversations can continue without restarting the search process, leaders added.
Powered by Google technology, RealAssist AI also incorporates mapping and neighborhood exploration tools, allowing buyers to evaluate commute routes, nearby amenities, schools, parks and local businesses.
According to Realtor.com, RealAssist AI includes safeguards intended to support Fair Housing compliance and protect MLS data integrity.
Realtor.com said the platform is designed to improve the quality of client interactions by handling much of the preliminary research and discovery work before consumers connect with a real estate professional.
The company plans a broader rollout of RealAssist AI following the current beta testing period.
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.
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