Reality Star and Real Estate Tycoon Ryan Serhant Expands Brokerage to Utah

Real estate mogul and star of Netflix show “Owning Manhattan” Ryan Serhant is launching his rapidly expanding brokerage in another major metro, marking his sixth new state in 2026.The national brokerage, SERHANT., announced its expansion into Utah on Tuesday, bringing its team of top agents and proprietary AI platform to Salt Lake City and Park City.The new market is the latest of several victories for the brokerage this year, which has expanded into Massachusetts, California, Texas, Colorado, and Illinois in 2026 alone.With the addition of Utah, SERHANT. is operating in 21 states.“There’s an established luxury market in Salt Lake City and Park City, which is in line with what we do,” Serhant tells Realtor.com®. “It’s a natural connection point for the business that we’ve been building nationally because a prospective buyer in this marketplace is oftentimes already a client of ours in New York, Miami, Dallas, L.A., etc., so we can bring those relationships together.”Salt Lake City is among the fastest growing cities in the country, with the downtown population increasing 63% since 2019, according to the Downtown SLC Alliance. As the area continues to develop and grow, an opportunit...