Gold Coast tobacco tycoon Travers ‘Candyman’ Beynon is embarking on a third marketing push to sell his infamous Candy Shop Mansion.
Is it third time lucky? Gold Coast tobacco tycoon Travers ‘Candyman’ Beynon is embarking on a third marketing push to sell his infamous Candy Shop Mansion.
The multi-millionaire businessman, owner and managing director of the Freechoice tobacco chain, has taken on a new real estate agency in a fresh bid to offload the flashy riverfront compound.
Gold Coast tobacco tycoon Travers ‘Candyman’ Beynon is embarking on a third marketing push to sell his infamous Candy Shop Mansion.
Gold Coast tobacco tycoon Travers “The Candyman” Beynon and wife Taesha Beynon. Photo: Instagram.
Gold Coast tobacco tycoon Travers ‘Candyman’ Beynon is embarking on a third marketing push to sell his infamous Candy Shop Mansion.
The tobacco tycoon first listed the property in 2023, and had a price tag as high as $25m at one stage.
Beynon, a father-of-five, has traded wild parties and a revolving door of love interests for family life, having welcomed a baby boy with wife, Taesha, last year.
His new sales push is with Ivy Realty’s Ivy Wu and Isaac Kim, who are running an expressions of interest campaign.
“It was actually really mind blowing the first time I was invited to the property,” Mr Kim said.
“It’s got so much detail wherever you look from the hand paintings to the sheer scale of the house.”
The house sits on a huge 5647sq m block with 175m of water frontage.
Gold Coast tobacco tycoon Travers “The Candyman” Beynon and wife Taesha Beynon. Photo: Instagram.
Gold Coast tobacco tycoon Travers ‘Candyman’ Beynon is embarking on a third marketing push to sell his infamous Candy Shop Mansion.
Tucked behind two-tonne crested gates in the River Cove Estate, the 14-bedroom house sits on a huge 5647sq m block with 175m of water frontage.
“Celebrated as one of Australia’s most extraordinary entertaining estates, this landmark residence is the pinnacle of lavish riverfront luxury,” the listing states.
“It presents a rare fusion of European opulence and exotic grandeur.”
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Entertain on the terrace.
One of the bedrooms.
Travers Beynon at one of his Candy Shop Mansion pool parties. Picture: Instagram
Beynon originally purchased the Helensvale property in 2010, later acquiring neighbouring land and tripling the mansion’s size.
The house includes intricate mosaic murals, handpainted frescos, 24-carat gold embellishments and a lift.
The outdoor entertaining area is more resort-like than house with a 27 tonne King Neptune statue and a 250,000L infinity-edge pool.
Here there is a swim-up bar, grotto, sunken firepit as well as a terrace with an outdoor kitchen and pizza oven.
The house has multiple living and dining zones, as well as a wine cellar, wet bar, cinema and grand ballroom.
The resort-style pool.
The cinema.
For more than a decade, an invite to the annual Candy Shop Mansion party was the hottest ticket in town.
Potential guests – and even girlfriends – were required to apply online, or get inked with Beynon’s Free Choice brand.
Controversy courted the self-styled playboy, whose online following grew to over one million as he flaunted his extravagant lifestyle.
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