Once a postcard factory, the warehouse now has a fresh design with Tesla charging and polished concrete floors.
The factory behind Australia’s beloved Avant Card free postcards has been revamped into a creative home worth around $5.75m.
Once hard to miss, stands of Avant Card’s free postcards were everywhere from Australia’s cafes to restaurants and universities – chances are you grabbed a handful over their 25 years in business.
Recognised as Australia’s first advertising postcard company, Avant Card closed its doors in 2017, struggling to compete with an increasingly digital landscape.
As the postcards disappeared from our local digs, while its Beaconsfield factory space was left in disarray for many years.
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Pat Mackle, director of Avant Card, pictured in the warehouse in 2002. Picture: Michael Perini.
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Now, the warehouse where the infamous free postcards were produced has undergone a revamp and is set to sell at auction in mid-August.
A siginifcant price jump from the free postcards once produced here, recent area sales suggest the property could be worth around $5.75m, according to Ray White Commercial (RWC) Industrial City South agent William Gathercole.
“It’s hard to believe this was a printing facility just a few years ago,” said Mr Gathercole. “Now it wouldn’t look out of place on the pages of a design magazine.
An example of an Avant Card used to advertise Shelford Girls’ School.
“There’s always a buzz around warehouse conversions, and this one takes it to another level,” he said.
The property has about 452 sqm of internal space, and has flexible zoning so could be used for a creative owner-occupier residence, boutique headquarters or mixed use asset for investors.
Features of the revamp by TVD Design, who have worked with retailers like Rolex, include polished concrete floors, a Realflame fireplace and reclaimed American Barn Oak detailing and a purpose-built server room.
Inside the recently revamped postcard factory.
While staying true to its original design, the property has been tastefully updated.
The property also has CCTV, a 12.8kw solar with Tesla EV charging and remote controlled roller doors with parking for up to six cars.
“It’s not just a pretty fit-out, it’s underpinned by serious infrastructure, cutting-edge tech, and architectural precision. It functions beautifully as a home, a studio, or a workplace, it’s the ultimate hybrid,” Mr Gathercole added.
Located at 165 Victoria St, the property is a short walk from Green Square Station and Alexandria.
RWC Industrial City South agent Marcus Shraag said the location was also what made the property standout.
During Avant Card times, prior to the conversion.
“Beaconsfield has quietly become one of Sydney’s most exciting fringe suburbs,” he said.
“It has a beautiful blend of old industrial stock, great cafes, and a growing design and creative community. This property captures all of that.”
The property is set to go to auction on August 16.
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