An artist’s impression of the new home
Influencer Emilee Hembrow is transforming her waterfront family home into a modern Mediterranean-inspired mansion, following an ambitious upgrade to initial renovation plans.
Emilee – one of Australia’s most famous social media entrepreneurs along with sisters, Tammy and Amy – revealed her existing property on the Gold Coast had been demolished.
The Gold Coast’s answer to the Kardashians, the Hembrow sisters have millions of fans between them, leveraging their profiles to build various brands.
Pendant lighting in the kitchen
The new property will be built on the site of their old family home
Works have commenced on the luxury new home Emilee will share with her husband and their blended family of five children.
Named Saray – Turkish for ‘palace’ – the opulent property features a designer kitchen with a butler’s pantry, a lavish master bedroom with boutique-style dressing room and spa-like ensuite, and a waterfront alfresco zone with a barbecue kitchen, sunken fire pit lounge and pool. There’s also a dedicated wellness zone with an ice bath, sauna, and shower.
In a video update, Emilee said the house would be extended and a new roof installed, with the design intended to maximise indoor-outdoor flow and enhance water views.
A fireplace in one of the living areas
“It is our old house but we have ended up knocking down most of it, only keeping a couple of the frames, so it’s turned into pretty much a new build. Reno plans changed real quick.”
Latest renders show curved walls and a neutral colour palette, complemented with high-end marble finishes and features such as a fireplace and contemporary pendant lighting.
“The finishes and what we’ve chosen and everything for the house is honestly just a dream come true. Everything is being knocked down except for a few frames. It’s crazy.”
Hembrow revealed the family house had been rented out during the project’s delay.
Emilee and her sisters, Tammy (pictured) and Amy, have been compared to the Kardashians
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“There’s been delays. The main delay was approvals. We submitted everything to the council, moved out, got a rental, and then didn’t hear anything for months and months.
“So, we rented out the house because of the delays. And then as soon as we got approvals, we found an amazing interior designers.
Hembrow has launched a dedicated social media account to share her property journey. Concept Design Construct is handling the build, while Dezcon is behind the interior design.
Amy, Tammy and Emilee Hembrow have launched a supplements business. Picture: Luke Marsden.
It comes as 33-year-old Emilee joined Tammy and Amy to launch their new business venture, Selfish Supps.
Tammy is widely considered Australia’s original influencer, with more than 17.2 million followers on Instagram and an estimated net worth of around $50 million.
She lives closeby in a five-bedroom riverfront property, purchased for $2.88m in 2022.
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