EXCLUSIVE: ‘Owning Manhattan’ Star Ryan Serhant Reveals ‘Strategic’ Reason Behind His Company’s Expansion to Texas

Ryan Serhant is expanding his fast-growing real estate empire to the Lone Star State.

The star of Netflix's "Owning Manhattan" and founder of Serhant has announced a major expansion into Texas, where the brokerage will officially launch in Houston, Austin, San Antonio, and Dallas.

The move marks another significant milestone for the real estate company, which has rapidly transformed from a New York-based startup into a nationwide brokerage presence.

Speaking with Realtor.com® about the expansion, Serhant reveals that choosing the Lone Star State as the brokerage's new stomping grounds was "strategic."

"Texas is a strategic state for Serhant," he explains. "It is centrally located, and it’s experiencing a lot of growth right now, seeing some significant migration and relocation from the coasts. 

"It has cities, rural, farm, suburbs, coastline—Texas has it all when it comes to real estate. Texas also has it all when it comes to industry representation."

"There is energy, aerospace, tech, manufacturing and logistics—and just as these corporations are growing, so are the real estate needs across all the markets in Texas. We are entering Dallas, Houston, San Antonio, and Austin all at once. And fun fact: I was born in Texas, so it’s a little bit of a homecoming also," he adds.

The Texas rollout is one of the firm's largest regional launches to date—a move that the star broker is "most excited about."

"As we expand, I am most excited to see our new agents come on board and to see their businesses grow. I am energized by the culture and how we see our company come to life in each state, in each market, in every neighborhood," he shares.

"The agents who join us experience exponential growth—their exposure skyrockets, their productivity improves with our AI service for our agents, S.MPLE, and their business expands. Seeing that success spread as we bring the Serhant platform state to state is what’s so exciting and rewarding for me."

Serhant is entering the state with 13 founding agents and will be joining forces with six independent brokerages that have collectively generated nearly $1.5 billion in sales volume over the past year.

Rather than acquiring those existing firms, Serhant says the brokerages voluntarily aligned with the company to gain access to its technology platform, marketing capabilities, and national brand recognition.

The expansion gives Serhant an immediate foothold in four of Texas' most influential housing markets at a time when the state continues to attract new residents, businesses, and luxury homebuyers.

Two of the real estate expert's chosen Lone Star State markets are also gaining traction among entry-level luxury buyers thanks to their accessible entry points—with San Antonio-New Braunfels topping the list of markets with the lowest luxury entry points, according to the Realtor.com February 2026 Luxury Housing Report.

The top 10% of priciest listings in that market start at $750,510, almost half the $1.21 million national entry point. San Antonio-New Braunfels is followed closely by another Texas market: Houston-Pasadena-The Woodlands, which has a luxury entry price of $794,170.

The launch follows the company's entry into California earlier this year and marks its presence in a total of 17 states.

Leading the Texas operation is industry veteran Susana Sarvis, who will serve as managing director and broker of record.

A Houston native with more than 17 years of experience, Sarvis previously held leadership positions at Real Brokerage, Compass, and John Daugherty, Realtors.

Her deep ties to the Texas market are expected to play a key role as the company establishes itself across the state.

Serhant has built its reputation on blending traditional real estate services with media, technology, and education.

The company operates through residential, luxury, commercial, and new-development divisions, all of which will be active in Texas from day one.

And, according to the Netflix star, this is just the beginning of the firm's growth.

"Serhant is always expanding. We do this not because we have to, but because the market demands it.  We get requests all the time from agents, independent brokerages and from clients as well, so we answer the call where and when it makes sense. But what I can tell you is that we have grown significantly across the U.S. and we are just getting started," he reveals.

The brokerage has experienced explosive growth since launching in 2020. According to company figures, Serhant generated $7.1 billion in sales volume during 2025 and now supports more than 2,000 agents nationwide.

Within just a few years of opening its doors, the company climbed into the ranks of New York City's top brokerages, competing against firms that have been established for decades. Much of the firm's visibility can be attributed to Serhant himself, who has become one of the most recognizable figures in modern real estate.

The former "Million Dollar Listing New York" star has amassed more than 10 million followers across social media platforms and built a reputation for using digital content to market luxury properties.

Over the course of his career, Serhant has sold more than $15 billion worth of real estate and authored several books on sales and entrepreneurship.

His latest television venture, "Owning Manhattan," has further elevated both his profile and that of his brokerage.

The Netflix series debuted in the platform's Global Top 10 rankings and quickly became one of the most talked-about real estate programs in the country, introducing viewers to the high-stakes world of luxury property sales in New York City.

The Texas launch also brings a number of established local leaders into the Serhant network.

Among them are Houston-based brokerage founder Chris Phan, San Antonio's David Garcia Jr. and Alanna D'Antonio Garcia of Evoke Realty; Dallas-area brokerage leaders Robert Alvarez Jr. and Lisa Martin; Austin broker Kasey Fagan; and relocation specialist Ellen Steele.

Several prominent individual agents from Houston, Austin, and Dallas are also joining the firm as founding members, bringing extensive experience in luxury residential and commercial real estate.

With Texas now added to its growing national footprint, Serhant is betting that its combination of technology, media exposure, and agent-focused tools will resonate in one of the country's most competitive real estate markets.

For the real estate mogul, the move represents another step in his mission to reshape how homes are marketed and sold in the digital age.