Digital Curb Appeal: Experts Share How to Make Your Home Stand Out Online

For many buyers, the first impression of a home happens long before they pull into the driveway. It starts with listing photos, videos, and property details viewed on a phone or computer. How a home looks online can influence whether someone wants to take a closer look. That’s the idea behind digital curb appeal: presenting a home online in a way that catches attention while giving buyers a clear picture of the property. Whether you’re listing a townhouse in Austin, TX or a home in Atlanta, GA, here’s what real estate and photography experts recommend before your listing goes live. 1. Start with quality listing photography Listing photos are often one of the first things buyers notice, so it’s worth putting some thought into how your home is photographed. Chris Prichard, a real estate expert in Birmingham, Alabama, emphasizes the importance of professional photography. “If your realtor doesn’t use professional photography, that’s a red flag. Homes that don’t show well online get fewer showings – and as I tell my clients, no show = no sell.” Brian McDonald Photography agrees: “Professional photos are a must, as this is the first thing potential buyers look at when deciding to view a...