The impressive home at 85 Lumeah Road, Caulfield North.
The old world Hollywood-style Caulfield North pad of brand guru Frank De Palma and wife Fiona is set to test the market this weekend with a $7m-$7.7m auction asking price.
The property could be familiar to many Victorians, having appeared in advertisements for Foxtel, Cadbury and Dan Murphy’s, among others.
The four-bedroom house at 85 Lumeah Rd is owned by St Kilda branding design company Pinpoint Design’s founder Mr De Palma.
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His firm has created packaging for household names including Sirena Tuna, SPC, Morning Fresh and Cadbury.
Three years ago, Mr De Palma and two business partners established the non-alcoholic, organic spirit label Botanical Beverages that’s distilled in the Yarra Valley and stocked by chains nationwide, including Dan Murphys and First Choice Liquor.
Mr De Palma said the Caulfield North home featuring a pool and tennis court had been a wonderful place to live, but he and Fiona were downsizing now their two daughters have grown up.
“We’ve been there about 14 years and it has been an amazing family home,” Mr De Palma said.
“I love the art deco design, it has got a magnificent library which I fell in love with where you can sit and read and not be disturbed.”
The pool has been a setting for filming television commercial areas.
The library can hold hundreds of books.
Spending time in the sun room that has views of the pool and garden hedges is another favourite past time.
Television commercials for RACV, Foxtel, Cadbury, and Dan Murphy’s have been shot at the residence, both indoors and beside the pool.
One of the Dan Murphy’s ads, that’s currently on air and shows two friends working out, was filmed in the garage.
The De Palmas have hosted dinner parties of up to 18 people.
The sun room has pool and garden views.
The house has four interconnected living areas and a kitchen fitted with European appliances, granite benchtops and plenty of storage.
Elsewhere, the main bedroom offers built-in wardrobes and a dual-entry ensuite.
Separate to the main house is a multi-purpose room or home office with a kitchenette, toilet and sauna.
The tennis court has hosted special family occasions, including birthdays.
The kitchen features European appliances, granite benchtops and plenty of storage space.
The De Palmas commissioned Carr Design Group founding principal Sue Carr, a member of the Design Institute of Australia’s Hall of Fame, to design an outdoor pergola area next to the pool.
Mr De Palma said the home was great for entertaining and had hosted special events. including his daughter’s 18th birthdays.
“It was late spring and we were able to put very long tables on the tennis court and have all their friends and family around,” he said.
The art deco-style facade.
Mr De Palma said selling the house would be emotional for him and Fiona, but they were keen to see a new owner move in and put their own stamp on the abode.
“It’s an opportunity for someone with a bit of a vision to move into a beautiful, spectacular family home,” he said.
Gary Peer & Associates director Jeremy Rosens said finding a 1805sq m property was a rarity in Caulfield North.
“The house needs bit of cosmetic work but it’s got that Hollywood glitz and glam reflected in the facade,” Mr Rosens said.
The house will be auctioned at 3.30pm on Sunday.
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